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Social Proof Mastery or ‘Building your position of Authority’ with Erik Jensen – Episode 48

3 top tips from Erik Jensen:

1. Figure out how to leverage your time.

We all have the same amount of time in our days. The more you can do with that time, the better. Stop doing the things that you suck at. Instead, find or hire the people who are really good at the things you’re bad at. Don’t hire people that are like you, right? If they’re just like you, then they’re going to have similar skill sets.

2. Run towards the pain

If there is a particular challenge that you have in serving your clients, or there’s a particular challenge that your clients can’t overcome, run towards that pain. Because if it’s a pain for you, it’s a pain for your competitors. You’re going to put yourself at a competitive advantage if you can solve the problem for yourself internally. And if you’re running towards the pain that your clients have, and solving that for them, then you’re their white knight. You can come in and say, ‘I can take care of this, it doesn’t have to be a problem anymore. We have the solution.’ Both of those are pretty good things to have. Competitive advantages and being able to be the right fit for your clients to solve their problems.

3. Build and utilise social proof

There are two stages in the basis of building social proof mastery. The first one is you need to define where you’re getting communications that provide the sort of proof that you want. Remember, social proof is just any sort of proof that comes from a third party. This could be awards, accreditation, businesses that you currently serve, case studies, testimonials etc. Understand the places where you’re actually getting these from, and make sure it all goes into a database.

Then the second part of it is to try to empower, if possible, one person on each of your channels. Give them ownership of that and say, ‘Look, we have given you this great set of content. What we want you to do is utilise this content, at least x number of times in this period of time, on each of these platforms. Honestly, do those two things, build the database, and then empower someone with clear instructions on how to utilise it. Take advantage of your social proof.

Visit Erik Jensen’s website:


Business, clients, people, ROI, processes, social proof, businesses, predictive, life, day, absolutely, emails, building, team, startup, problem, Erik Jensen, little bit, thought, business owners,

Debra Chantry-Taylor  0:12 

Welcome to another episode of Better Business Better Life. I’m your host, Debra Chantry-Taylor. I’m passionate about helping entrepreneurs and their leadership teams get what they want out of business and life. On the show, I invite successful business owners and expert speakers to share their successes. They are open and honest about the highs and lows of business and also life as a business owner. We want to share those learnings with you to inspire you, but also to help you avoid some of the common mistakes. My hope is that you take something from each of these short episodes that you can put into action to help you get what you want, not only out of your business, but also your life. So good morning, and welcome to another edition of better business better life. Today, I’m joined by the lovely Eric Jensen, who is based in Salt Lake City in Utah. Welcome today.

Erik Jensen  1:00 

Thank you very much. I’m excited to be here.

Debra Chantry-Taylor  1:03 

Yes. So Eric has, has just been telling me a little bit of his life story. He is currently the Chief Strategy Officer for a company called Predictive ROI. But he started his first business when he was actually 14 years old, and then spent 10 years actually paying his way through university and traveling around the country with his brother. So really looking forward to hearing more of your story, Eric?

Erik Jensen  1:23 

Yeah, it was, it was a maybe an unusual start to life. But yeah, it was a ton of fun.

Debra Chantry-Taylor  1:31 

So tell me a little bit about that. Let’s start with that, shall we? So 14 years old, what? What on earth possessed you to get into starting a business?

Erik Jensen  1:39 

Well, so even by that time, my brother and I, we had developed several ways businesses in air quotes, right. You know, everything from hauling wood and water at campgrounds to helping people with chores to you name it in order to to bring in a little bit of money, both he and I always been kind of set on that. And then a friend of ours taught us how to, to juggle one weekend when we were camping. And we thought this is brilliant. And we were already out with our folks and working for them. And we’re like, what if we do this? And so we, we went out. We tried it. We were terrible, just absolutely terrible. We literally learned that day. And, and but we made like 25 bucks. They were like, oh, yeah, you know, 14, we’re like this is all right. And it was a whole lot better than that this year that we were making working for our folks. So. So yeah, we decided that we were going to try that. And what started off as kind of a lark ended up being something that we we actually did for 16 years, 10 of it we actually did, that was that was our sole income and we traveled all over the country, performing at different events and colleges and for businesses, you name it. And it was, it was a ton of fun for anybody. For anybody that loves to travel. It was it was great. And you know, I love to travel.

Debra Chantry-Taylor  3:13 

Yeah fantastic. And so, was there a particular kind of act that you did? I’m just really fascinated by you know, what you did to support yourself for 10 long years?

Erik Jensen  3:20 

Yeah. So well, I Yeah, it’s probably like I said, it’s not the probably the normal background for someone in business. But I will say performance in general is something that comes in handy on a regular basis. But yeah, so we did, we did performances, it was mostly comedy. We actually timed it out one time. And in a 20 minute performance, we generally juggled for about three minutes and 46 seconds. So most of it was talking engaging, you know, getting getting the audience to enjoy being there. And again, I think that those, those are all lessons that are pretty deeply ingrained now. And they certainly helped even in circumstances, you know, like this. Yeah. But we did that somewhere in the neighborhood of about 3000 times.

Debra Chantry-Taylor  4:14 

Wow, that’s amazing. So tell me a little bit more about yourself just so our viewers can get to know the Eric behind the mic. So you can you give me professional and a personal best that you’d like to share with them.

Erik Jensen  4:26 

All right. Well, the personal best, honestly, I know that I kind of like talked about it a little bit. I mean, there’s always, you know, the fact that I’ve got a wonderful wife, a wonderful son. I consider myself extremely lucky on that front. But really, truly, I I do look back on those years traveling around the country. And it was awesome. I got to meet all sorts of people, I got to see all sorts of pieces of the country that I would never otherwise get to see. And I think that that sort of perspective is also invaluable in life. And so yeah, I would say that was pretty cool to be able to do that. And so yeah,  from a personal side, I still really, I enjoy that story. I enjoy that section of my life. From a business success. This, this might seem really like flippin door not very deep. But honestly, every day, what I’m grateful for is the amazing team that we have here at predictive ROI. And I’m saying that as a business success, because that hasn’t always been the case. It hasn’t been that way every step of the journey. And the difference between having the right team and everybody is just in the right seat. And it’s, it’s just things are firing versus when it’s not. Yeah. It’s the significant difference on what it means for you both on a business side and even on a personal side.

Debra Chantry-Taylor  5:59 

You know, that we talk about EOS, you know, doing what you love with people you love. And I think you’re absolutely right is when you’ve got the right people around you doing the right things in the right seats. It’s just a it’s a game changer, right?

Erik Jensen  6:10 

It’s, it’s incredible. It’s just incredible, so grateful all the time, that we’re lucky enough to to have that. And we also know the hard work that goes into actually making that, that concept of that dream, which I think most business owners have a reality and it is a journey. And it’s it’s not a straight line.

Debra Chantry-Taylor  6:32 

So tell me a little bit about so predictive ROI, this actually wasn’t your business, was it? So you came into it. So there was an original founder. Is that right? Tell me a little bit.

Erik Jensen  6:43 

Yeah, yeah. So my business partner, Steven Westar, he is the original founder of Predictive ROI. But he and I knew each other even before Predictive was founded, we, you know, bumped into each other and several different instances, he was working at the Small Business Development Center at the time when we first met at the university that I was going to. And so we had a chance to really work together pretty closely on a couple of awesome projects. There was a startup competition at Duke University, there was a nonprofit where he was sitting on the board at the time that I was doing some work with, it was just really cool, to be able to experience and learn from someone who had his acumen in business. And so I was fortunate enough to, to spend some time with him early. And then as the business started to grow, I was one of the first people that he gave a call to.

Debra Chantry-Taylor  7:45 

And how long ago was that now?

Erik Jensen  7:48 

Oh, gosh. So it’s been, I think, 11 years, 11 years, 12 years, something like that, I lose track. It goes by so fast. But yeah, so. So it was pretty great. And when I first started, I was obviously like I said, I was already running my own business, I was making a decent living. But I really, I love the idea and the opportunity of working along side someone that I had a ton of respect for. And to put that in perspective, I, you know, when I say that I had a ton of respect for him. When I was doing that, that startup competition, he tapped his own personal network to be able to find investors to come and sit down and walk through the business plan, not investors who are interested in necessarily investing in it. They were, they invested in different types of things, but but they were able to give the mindset the sort of questions or pieces that investor was going to be looking for. And, and it just really impressed me like, wow, here’s someone who’s doing this for a student like that, that to me shows a ton of integrity, it showed a ton of caring and compassion, and really wanting to see others succeed. And so when, when he gave a call and said, Hey, I would like to see what it would look like to work alongside of you. Really, the logistics were the biggest question in my mind, not whether or not he was the right person to be walking alongside.

Debra Chantry-Taylor  9:22 

Wow, that’s, that’s fantastic to have that kind of feeling like the beginning. So it was a startup company. I mean, you were employee number two. That’s right. So and you know, all these busy business incubators, like when I used to work at The Ice House, people come in and they have this expectation, you’re going to get this beautiful kind of hockey stick growth and it’s just going to go take off and everything’s gonna be wonderful. And And sadly, as a advisor at the Ice House, we often had to kind of break those dreams a little bit and just explain to them it wasn’t probably going to be quite like that. But tell me a little bit about your journey, you know, from where you are now to or from where you started from to where you are now.

Erik Jensen  9:58 

Yeah, so good, good point about the hockey stick growth. In fact, for many startups, the reality is the hockey stick is you start here you go down there. Um, so, so yeah, we, we definitely, we started off focused as an SEO agency. Because that’s, that was Stephens background, he’d written a book on it. And that’s where the original impetus for the business had come from. But both he and I had visions for something a little bit different. We really wanted to grow, we wanted to do big work, and we love doing that. Me, personally, I like nerd out on business strategy, I could I could talk about it all day, you know, much to the disappointment of my wife, but I would, I would go off about it all day, if I could. So, yeah, so we really started to aim for things along those lines. And, and, you know, there were a lot of bumps along the way, for sure. As far as our growth, in fact, one of the early ones and you and I, you know, kind of talked about this a little bit before, before we hopped on, you know, we made some really bad judgment calls in the beginning of where to spend our time or energy and our resources, and probably the most impactful one was we wanted to throw an event. And we’re like, Okay, we got big name speakers. We rented out the hotel, we got the catering, we got the you know, that the Ad and Success Magazine, we had the right Board of Directors to be able to help get us in connected with the right people. And yeah, we, we sold two tickets.

Debra Chantry-Taylor  11:39 

Oh no. That sounds great so far. Two tickets.

Erik Jensen  11:44 

Sounded so good on paper. And we walked away from that experience, quarter million dollars in debt. Wow. Which at the beginning of the startup is, and again, this was not this was not coming from investors or anything along those lines, right. This is sort of out of pocket. And that was like a punch to the gut. So I, we get viscerally. And we still remember, and maybe we still have some stars from that, that experience even though it’s been, it’s been years and years and years and years. What it’s like to work through a struggle with the startup stage of business. But out of that, we learned a really, really valuable lesson. And that is don’t rely on other people’s platforms and authority to sell your services.

Debra Chantry-Taylor  12:39 

Right? And that’s how things have morphed in the business. Yeah.

Erik Jensen  12:43 

Yeah, absolutely. I’d

Debra Chantry-Taylor  12:45 

You’d like to say because because what?

Erik Jensen  12:46 

Oh, because your list is your most valuable asset as a business. It really is. And again, I know that might sound trite. But if you lose all your clients today, if you have a strong list, you can go get more, if you lose your entire team tomorrow, as long as you have a strong list, you can go and you know, find the right staff to be able to come in, and if you have to again, sell to new clients. But without that list, you’re you can be in a world of hurt real fast.

Debra Chantry-Taylor  13:21 

That makes perfect sense. And so that was really how the predictive ROI kind of changed its model. Is that right? In terms of what you are offering and tell me a little about what effect that had, because first of all, losing less I’m sorry, this a quarter million dollars, you know, that in itself is horrendous, but what have you to learn from it? What did you take from it? And where did it propel you forward into?

Erik Jensen  13:44 

Yeah, so what it propelled us into is really getting serious about building our own platforms. And what we found is over the years, and we continue to learn, we continue to use ourselves as guinea pigs all the time, right. But what we learned is, other people really wanted that same expertise, they wanted help to be able to do the same thing. And so over time, we really pivoted and, and decided to firmly plant our flag in, in building platforms of authority and monetizing those for our clients. And it’s been, and you know, again, anybody, anybody who thinks that business is a straight line, either had a very unusual experience based on, based on all of the business owners I know, or, or they’re just at the beginning of their journey, right. And so they haven’t had to zig and zag just yet. So there were a lot of permutations on that journey as we kind of figured out what that was going to look like. But, you know, when we look at where we are today, man, I can see the fingerprints of that initial experience all over the philosophies that we really hold near and dear. That the advice that we give to our clients, and the strategies and the tactics that we put in place to hopefully make sure no one ever experiences that same pain that we did. Because, yeah, I mean, I wouldn’t wish that I wouldn’t wish that on anybody. It’s, it’s just not fun.

Debra Chantry-Taylor  15:15 

Yeah, I think we it’s often what drives up purpose. I’ve had a similar experience myself, where I lost everything in a business and was doing what I just wasn’t enjoying. And I was thinking, why am I doing this, and it was a significant event that happened, but it sort of made me realize that life is just too short. And you need to be absolutely passionate about what you’re doing, doing what you love, not saying that, you know, you can so take your hobbies and turn it into a business, but you’ve got to actually really enjoy what you are doing day in day out, you’ve got to have that. And for me, it was about making sure nobody ever went through what I went through in losing that business and losing that, that big chunk of cash as well.

Erik Jensen  15:53 

Certainly, the more you can lean into the pieces that you love, and the work that you love to do, the easier everyday gets. Now that, that’s not to say that I have ever yet experienced the day where all I got to do is the things that I love. Right? There are there are always things that come up where I’m like, Oh, that’s not my favorite thing to do. Or I guess I’m you know, I’m the one that needs to do that. But, but the more and more time that I’ve been able to spend in that areas, the areas that I love doing. Yeah, absolutely. I agree life, life does get significantly better.

Debra Chantry-Taylor  16:31 

Tell me a little about the work that you do at predictive ROI. Tell us what the, what is it that the clients that you work with, the kind of work you enjoy doing? How you help clients in the business?

Erik Jensen  16:43 

Oh, man, you’re opening the floodgate here, I will, I will do my best to keep it to say so. So we we help agencies, coaches and consultants build a position of thought leadership and monetize it. That’s, that’s the long and short of really what we do. Because we think that most businesses look at sales from the wrong end of the funnel, and they make it way harder than it needs to be and way, way more difficult and less successful than it needs to be as well. So we do you know, we’ve done research ourselves, we’ve done primary research, we started a lot of research that’s out there. If a company has a position of authority, their sales cycle shorter, yeah, they keep clients longer, and they can charge more. All of that is wonderful stuff, right? As a business, I don’t know that any of us would go “Man, I don’t want any of that” right. So all of those are good things. And, and but it’s not necessarily a straight path to get there. And I think probably the easiest example of why that works is, you know, if you have you have to go in for heart surgery, do you go to the heart surgeon? Or do you go to the generalist, right? Everybody knows the answer inherently of where they would go. And and, you know, whenever we think about our own problems, whether you’re serving b2b like we do, right, or whether you’re, you know, b2c, you’re solving a problem, you’re, you’re fulfilling a need. And so the more narrow you are on fulfilling that need, and the clarity that you represent, and the way that you can address that challenge, or whatever it happens to be the better, because it takes away doubt. And doubt is ultimately what kills sales.

Debra Chantry-Taylor  18:28 

Okay, so you’re working with businesses to help them understand that niche that they’re going to be going after? And how they can actually then position themselves as a thought leader in that space.

Erik Jensen  18:38 

Yeah. And then and then get the systems in place to turn it into a machine. Because that’s a, that’s a big struggle for a lot of companies is how do I get it all done? Yeah. And and you have to have the right processes in place to be able to get it all done. And there are, again, I could, I could talk about this for hours. But there, there are all sorts of processes, tools, tactics, and strategies that you can put in place to leverage your time in a pretty significant way.

Debra Chantry-Taylor  19:11 

And I suppose the same applies to business too. So I’m kind of keen to hear, you know, in your own business. We’ve talked about having the right people and how important that is having them doing the right thing in the right seats is important. What about your internal kind of systems and processes?

Erik Jensen  19:25 

So many of them, okay, but I’ll actually I will use this conversation as an example. Right. So one of my roles here at the team, is that I go out and I share a little bit about what we what we do, and I do external teaching on a regular basis. Okay. So that’s, that’s part of the reason that I’m here. Yeah. I am not the one who goes out and finds everything that’s part of the process, right? We’ve got defined where I can actually be helpful, who I can actually be helpful with? and the places that I’m really not going to be helpful, okay? Because for us, like when I’m talking with you, I want to make sure that the sort of audience and the sort of business owners that you’re helping, can actually get value out of what it is that I’m saying. So we have what Samsung calls a peanut butter and jelly relationship, right? Complementary and non competitive. So,

Debra Chantry-Taylor  20:26 

Just a second.

Erik Jensen  20:28 

You’re good.

Debra Chantry-Taylor  20:29 

That’s my dog. Obviously, somebody just walked into the office, and I’ve got my dog in the podcast room, which I thought nobody would notice. But now they know.

Erik Jensen  20:38 

I think you should keep it I don’t know.

Debra Chantry-Taylor  20:40 

It’ll probably stay on there. That’s so good. But anyway, sorry to interrupt you. Okay, so carry on. Yeah. Peanut butter and jelly sandwich. Yes,

Erik Jensen  20:47 

Yeah, so you’ve got that. And then after this conversation, right, our team is going to take this and they’re going to transform it in a bunch of ways, it’s going to turn into blog post, it’s going to turn into emails, it’s going to turn into social media, it’s going to turn into all sorts of different pieces. And all of that is all part of a process that we put in place for slicing and dicing content. Now, again, we’re not doing that because you know, we want to take anything away, that’s actually a win win for for you. And it’s a win for us, right? Because we’re going to promote the heck out of this thing. And we’re going to make sure that this is in front of as many people as possible. And, and so that’s the sort of content that a lot of teams, a lot of businesses fail to actually leverage. This time is being spent either way. This conversation is being had either way. And it’s good to do these things like you have to be doing these things. But what else are you doing with it? You know, another example that, that I like to use is, think about all of the emails that you’ve written over the years explaining processes, answering questions, yes, describing exactly how something gets done. Or maybe it’s just the overall philosophy, the 50,000 foot view of the strategy. We’ve all written those, we’ve all done that sort of work. And then we hit send, we pat ourselves on the back, and we walk away from it. What a waste, right? You just put all of this time and this effort into creating something that’s truly useful. Yeah. And then we let it sit, we’ve just put it under our digital bed, and it gathers dust and it’s never seen again. Right. And so part of it for for a lot of businesses, and this is this is really what we help them do is we, we take all of those smarts that they’ve got, and we help them actually get it out to the world. And we help them actually develop the processes that they need to, to make sure it gets done. Yeah. Because otherwise, if I tell someone, just take those emails, they’re gonna be like, “Awesome! Oh, God, that sounds like a lot of work”

Debra Chantry-Taylor  21:26 

And what do I do with it?

Erik Jensen  22:44

What is this gonna look like? What does it have to be done, right? And so then it takes us what should be a simple thing, and it turns into this monumental task. And then like, oh, put it on the pile off to dues, right? Whereas if you have the right process in place, and the right people are actually in the right positions along that process to get it done. It is amazing. It is amazing how much you can push through a business quickly.

Debra Chantry-Taylor  23:35 

I always talked with the clients that I work with, we use a thing called Delegate and Elevate, which I think comes from Dan Sullivan, which is around thinking about where you really add the most value and then looking to get other people to do the things where you don’t add value or where you just don’t even like it. So like if you don’t like something, why would you put yourself through the grindstone of doing it feeling miserable about and getting into that downward spiral when there are people out there, who love that stuff, and would be really, really great at it.

Erik Jensen  24:01 

Right? Like, the last thing you want me doing is graphic design, right? I mean, I’m maxed out at stick figures. So the team loves to tease me about it. But But I mean, like I could I could do the work if I absolutely needed to I could do it and I could make it look pretty decent. But it’s gonna take me 10 times as long and, and it’s probably still not gonna look as good as having that right person with the right skill set in place.

Debra Chantry-Taylor  24:30 

Beautiful Hey, what other lessons have you learned through your journey in building your business?

Erik Jensen  24:37 

Oh, man, there’s, there’s tons and tons of lessons. But, But I think really the biggest ones, you know, like I said, figure out how to leverage your time. Yep. We all have the same amount of time in our days. And the more you can do with that time, the better. Stop doing the things that you suck at. And instead, find or hire the people who are really good at the things that you’re bad at? Don’t hire, don’t hire people that are like you, right? Because if they’re just like you, then they’re gonna have, you know, similar skill sets, we do see that happen. So and then the other thing is run towards the pain.

Debra Chantry-Taylor  25:14 

Okay, so if you can tell me a bit more?

Erik Jensen  25:16 

Yeah, yeah, you bet. So if there is a particular challenge that you have in serving your clients, or there’s a particular challenge that your clients can’t overcome, run towards that pain. Because if it’s a pain for you, it’s a pain for your competitors, odds are pretty good, you’re going to put yourself in a good competitive advantage, if you can solve the problem, right for yourself internally. And if you’re running towards the pain that your clients have, and solving that for them, then you’re their white knight, you can come in and you can, you can say, “I can take care of this, it doesn’t have to be a problem anymore. We have the solution.” Both of those are pretty good things to have, right? Competitive advantages, always good and being able to be be the right fit for your clients to solve their problems. And do it well and do it efficiently. That’s, that’s what we’re all in business for. Right? Yeah,

Debra Chantry-Taylor  26:18 

Absolutely. Okay, so in terms of, you know, building this whole social proof for your clients, can you give us some tips around things that people should think about?

Erik Jensen  26:29 

Yeah. Okay. So building social proof. So that this is like, perfect, right, this so this goes right towards the running towards the pain. Stephen, and I would be the first one to admit ,we were really terrible at this. Oh, really, like, we were really bad. Like, super bad. And so, we never did it. We did a really bad job of actually gathering case studies, we did really bad job, that bad job of gathering testimonials. We did a bad job of actually collecting, you know, the the social media posts, so the emails and things along those lines where people like you guys are awesome. Right? Yeah. And, and this, this isn’t like me, patting myself on the back. But, But we got those things like we did good work. And we did just a terrible job of actually collecting them. And so and on top of doing a terrible job of collecting them, we then did a terrible job of actually taking that collection and getting it out to the world. So even if we had it, we didn’t actually put it anywhere, right. And so, again, what we realized was, this just isn’t our skill set. And so we have, we have members of our team, that are great at this, they’re great at being able to go and make case studies, they’re great at being able to go and do interviews and get the feedback from current clients. And from exiting clients things along those lines. They’re, they’re great at being able to take that and actually getting it out on our social media platforms, and putting it into our emails and all those other sorts of pieces. So when it comes to kind of the, I guess, the the basis of building social proof mastery, there’s really two stages. The first one is you need to define where you’re getting communications that provide sort of proof that you want, okay, right. Remember, social proof is just any sort of proof that comes from a third party. This could be awards, this could be accreditation, this could be the businesses that you currently serve. Like we mentioned before, case studies, testimonials, just kind words, you name it. Okay. So understand the places where you’re actually getting these from, and make sure it all goes into one place. I know. Like this is almost a no brainer,

Debra Chantry-Taylor  29:01 

It does. But it’s not the things you think about Yeah. Yeah, right.

Erik Jensen  29:05 

Just create a database of all the goodness and it’s like, okay, well, that shouldn’t be that hard. And it’s not that hard as soon as you say it out loud, but we didn’t do it. And it doesn’t have to be complicated. See something great on Facebook, screenshot it, have, get a great email from somebody screenshot it, right? I recommend getting screenshots where you can because it gives context to where it is. And it also it, also does make it so that you can’t be like I just made this up myself because I write so getting screenshots is always good. Yeah. And, and then once it’s all there, so if you’ve got two words, put the images for the awards in there, have the logos for the awards, organization, whatever it happens to be right get it all in one place. And then the second part of it is try to empower if possible. One person on each of your channels. Now, you might have one person who manages multiple media channels for you, right? They might be managing your video, they might be managing your social, they might be managing your email, individually, or they might be like, wow, there’s one person who handles all that, okay? But give them ownership of that and say, Look, we have given you this great, this great set of content. And then what we want you to do is we want you to utilize this content, at least x number of times in this period of time, on each of these platforms, and it’s not going to be we want you to use it every single communication, that’s gonna be weird, right? But you might say, Look, we want you to make sure that it goes out at least once a week on every single platform. Yeah, that’s it. And, honestly, if you do those two things, build the database, and then empower someone with clear instructions on how to utilize it. You’re absolutely turned around how you take advantage of your social proof. Wow, yeah. And that doesn’t even get into how you can use it on your website, and all that other sort of stuff. But I know we have a long time. So.

Debra Chantry-Taylor  31:22 

And I suppose you know, for people like me who kind of get Yeah, that is just brilliant. You know, there needs to be done. But we don’t have the time to do it. This is where your team can actually step in and help. And I assume you have a sort of a done for you service that enables people to go, can you help us with this?

Erik Jensen  31:38 

Yeah, so. So our team is really, really good at that stuff. We call you know, those are turnkey clients. We also have members of our community authority Sales Machine. And then we have what we call sprinters. That’s more of a 90 day, like deep dive intensive with some clients. So it depends on what a client really needs. But yeah, I mean, as far as being able to get those systems in place and understand it is really good at building systems. And for a lot of these systems, we’ve done them literally 1000s of times. So for instance, let’s say this video, or if you have a podcast, and you’re like, oh, man, I got the thing. I did the recording now what, right? We’ve done that 1000s of times, yeah, right, or I’ve got primary research, what do I do with it? we can show you how to slice and dice that for a year, right? You know, our man, I do all of these, this, this writing, and it’s really great. And it just kind of sits there. Don’t worry, we know how to put that all together and start acting like yeah, so those are the things that we do. And, and it’s fun. But we are, we are dogged about system. Because we know without system, it just doesn’t get done.

Debra Chantry-Taylor  32:58 

Yeah. And I think it’s really interesting, because I know when I first start working with clients, we talk about developing their systems and processes, they worry that they’ll become sort of very mechanical, very McDonald’s esque in terms of it’s just becomes this as we do it. But I always talked about the fact you can systemize that predictable, then you have the chance to humanize the opportunity or the potential. Because if you know this the way you’re going to do it, then you have the opportunity to add the value around it in terms of how do I actually now make this, you know, exceptional and humanized.

Erik Jensen  33:28 

Yeah, and I would, I would add, you know, another analogy to that. Let’s say, well, we’ll use the juggling What the heck. Well, you said it

Debra Chantry-Taylor  33:38 

Yeah, the right way to finish it.

Erik Jensen  33:40 

You can use any sill set here, but what that will use the juggling. Yeah. When you first learn it, your whole goal is to do the exact same throw. And 1000 times, like the right hand throws the left hand, left hand throws the right hand, there’s no difference. In fact, you want it to be as uniform as possible. Yes. Okay. And until you get those fundamentals down, good luck doing anything else. And for those people that go, Well, I just want to start doing tricks right away. I want to be really cool right away. It’s like, that’s fine. But it’s not going to happen. Right? So instead of saying, I’m not going to learn the basics, because it’s going to be basic. Yeah. All I want to do is go to, be awesome. Instead, say, how about we get really good at the basics, because guess what we’re going to have to so that we can get faster to being awesome, right? So and that’s, that’s true of any skill set that you’re going to put in place in your business, make it a process first, get really, really good at it, and then start to modify and riff on it.

Debra Chantry-Taylor  34:52 

I love it. That’s absolutely perfect. Yeah, I’m juggling myself and my husband is actually a juggler as well.

Erik Jensen  34:58 


Debra Chantry-Taylor  35:01 

I know, I know how difficult it is. And you’re absolutely right. It’s all about consistency. And once you’ve got there, right, then you can start to do really fun things. But yeah, I hadn’t even thought of it like that. Thank you for explaining it in that way. That is brilliant.

Erik Jensen  35:14 

I just, I’m just happy to know that I’m on with a fellow juggler that

Debra Chantry-Taylor  35:18 

My husband is pretty good. I’m pretty average. But he, he used to actually go to all the juggling conventions around the world and got really into it.

Erik Jensen  35:27 

Maybe we ran into him at some point.

Debra Chantry-Taylor  35:30 

Hey, look, we could no doubt talk all day about life, the universe, business and everything. But sadly, we’re running a little bit at a time. And really great tips there. Love what you shared. Thank you so much. Just if anybody wants to get in contact with you, what is the best way for them to get in contact with you?

Erik Jensen  35:44 

Yeah, you bet. Okay. So there are probably the best two ways that I think, for someone to be able to continue to chat with us. One is, and again, I know you can always go to LinkedIn, there’s like 10,000 Eric Jensen, so be aware of that. But you can always find, you can always find predictive ROI on LinkedIn, you know, Facebook, and all those other usual places. But really, if you want to want to get a better idea, we have a free weekly q&a, just hop over to our website, it’s right on the banner, or you can go to predictive forward slash Q A sign up, and it’s awesome. There’s a great community that we’re there every week, we do 10 to 15 minutes of teaching on a topic, and then open it up for everybody to ask whatever burning questions that they’ve got. And whether it’s us answering it or whether it’s other members of the community. It is fun, it’s actually what I look forward to most of the week. And then for anybody that’s really interested in understanding what a position of authority truly means. They should check out our book, it’s free. And when we say free, we really mean free, not like secret shipping and handling. And we’ve like, we’ve even shipped these things to like South Africa, it cost us a couple 100 bucks in order to make sure that it arrived in the right place and all that. So all you got to do is go to predictive forward slash free dash book. And you can get some authority. And it’s it’s a pretty quick read, but it is super, super helpful. And and really it’s the basis for what we do. And I think it can act as a good jumping off point for anybody that wants to go down that path.

Debra Chantry-Taylor  37:30 

That is really generous. And I’m looking forward to having a look at it myself. Both the cost and the book. Yeah, for sure.

Erik Jensen  37:36 

Yeah, join me. It’s fun!

Debra Chantry-Taylor  37:38 

Now I’m going to just go work at the time zone. I’m sure it’ll be okay.

Erik Jensen  37:41 

Oh, that’s true. Yeah, that’s a good point.

Debra Chantry-Taylor  37:44 

So I worked with EOS across the globe. And so we’re often, we’re actually just doing our QC they were in Vegas this last time round. So I think I was up at 2am in the morning to join them for the day. So it’s pretty normal

Erik Jensen  37:55 

That is dedication right there!

Debra Chantry-Taylor  37:57 

lately. Yeah. Hey, look, thank you so much for your time. It’s been an absolute pleasure having a chat to you getting to know you. Really appreciate it and look forward to keeping in contact.

Erik Jensen  38:07 

Likewise, Debra. Thank you!

Debra Chantry-Taylor  38:08 

Great. Thanks very much. Bye bye. Thanks again for joining us on better business better life with me your host Debra Chantry-Taylor. If you enjoy what you heard, then please subscribe to this podcast. And let us help you to get what you want out of business in life. Each week we release a new short episode which will give a success story and three takeouts to put into action immediately. These will help you take your business from good to great. The podcast is also supported by free resources, templates and useful tools, which you can find at Debra Chantry-Taylor dot com. I am a trained entrepreneur leadership and business coach, a professional EOS implementer and an established business owner myself. I work with established businesses to help them get what they want. Feel free to contact me if you’d like to have a chat about how I might be to help you. Or if you’d like to join me as a guest on this podcast. Thanks again to NZ audio editors for producing this podcast. See you on the next episode.

Debra Chantry-Taylor 

Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer #professionaleosimplementer #entrepreneurialbusinesscoach

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