Leveraging AI and Creative Thinking for Better Business and Life | Mike Capuzzi - Episode 147

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Leveraging AI and Creative Thinking for Better Business and Life | Mike Capuzzi – Episode 147

Top tips from Mike Capuzzi.

1. Get any head trash out of there

2. Spend more.

I would say another thing that I don’t know how much I’m sure my guess is you probably do this too. I would say spend more, especially if you’re in the planning of a book, for example, spend more quiet time not on a gadget not on chat GPT that has its time and moments, but just quiet time where you’re really letting your brain just kind of think, you know, how do I want? What do I want to do here? Who am I looking to serve? You know, just so I call it quiet, creative thinking time. I think that’s a underutilized strategy that most of hard charging entrepreneurs just don’t give themselves the time to do that just to be quiet.

3, Clarity break.

We think we call it a clarity break. And it really is very much about you know, I bought myself a remarkable specifically for this reason, because I do love technology. But if I have anything that pops up with you know, all you got a notification That’s it, I’m completely often distracted. And the remarkable gives me opportunity to to write on a notepad and I just literally take that somewhere into nature away from everything else, turn everything off. And even if you don’t have any questions to ask of yourself, just forcing yourself to sit there silently with a blank piece of paper can be really helpful. But even better, if you can see that and go actually, yeah, okay, what do I want to achieve? How do we all just have some meaningful questions and just get it out to get out of your head? See what comes out? You’ll be quite surprised.

SUMMARY KEYWORDS

book, people, write, deborah, debra, work, dentist, clients, business owners, marketing, ai, publishing, years, business, mike, love, podcast, nonfiction book, put, new zealand

Debra Chantry-Taylor 00:00

Welcome to the Better Business better life Show. I’m your podcast host, Debra Chantry-Taylor. In this podcast, I interview business owners, iOS implementers, and business experts who share with you their experiences, tips and tools to help you create not only a better business, but also a better life. At the end of each show, you will have three tips or tools that our guest share that you can implement immediately into your life. If you want more information or want to get in contact, you can visit my website, Debra dot coach, that’s D B R A dot Coach, please enjoy the show. And today I am joined by Mike Kaposi, who is here from Pennsylvania over in the US. And Mike has got a really interesting backgrounds. He’s a publisher is an author and a book publishing coach. And he’s been helping clients create exceptional marketing results since 1998. He’s actually an author of about 19 books himself, including to Amazon number one bestsellers, which is the 100 page book and the magic of short books. And he’s now the founder of Bite Size book, which is a whole new publishing concept formula for creating short helpful books known as Shooks Xuxa kind of ideal for business owners, entrepreneurs, corporate leaders who are looking to increase a level of authority, while also providing helpful information in bite sized books. So if you’ve ever wanted to share it, or write and share a nonfiction book, but weren’t sure how to do it, you’re gonna love what Mike has to share today. So that’s that’s the bio for Mike, welcome to the show. Mike, lovely to have you here. What I’m sorry, okay. Yeah, no,

Mike Capuzzi 01:26

Thank you, Debra.

Debra Chantry-Taylor 01:27

Absolute pleasure. Um, what it was, I found really interesting, as Mike is actually an engineer by trade, so has come from a completely different background. And I just had a quick, quick chat with him before the show to find out, you know, what really is a shock. And what I’ve learned is that it is yeah, short bite sized pieces of information. But it’s actually just one of those books you can read in about an hour. And it gives you really valuable information. But from a business owners point of view, it also follows a formula to help you lead somebody down a direct response kind of mechanism. So that’s what I’ve learned in the last few minutes. So Mike, welcome to the show. Great to

Mike Capuzzi 02:00

Have you. Again, Debra, thank you very much for this opportunity.

Debra Chantry-Taylor 02:03

Absolutely. Great. Hey, so tell us a little bit about how does somebody who’s an engineer go from being an engineer unless him you worked in engineering for a while into marketing books of all things? Yeah,

Mike Capuzzi 02:15

It’s well, like, like most entrepreneurial paths, it’s not the straight line. But yeah, I engineering degree and did that at a, you know, small engineering company for a number of years here in Pennsylvania. And then I this is back in the early 1990s, I answered a classified ad in our local newspaper for a small software company that was engineering related engineering software related, got the job. And Debra, that was sort of one of the trajectory Oh, just took me off in a new direction, that little company, which was a technical development house, and all they did was coding, someone else did the sales and marketing. While they had a start, they had to assume the sales and marketing role after a couple of years of being there. So they actually sent a little email out back in the day, and said, Hey, is anyone want to start this marketing department with us and anybody have an interest? I raised my hand and, you know, ever since and traveled the world, never got to New Zealand that I almost got to Australia, but I got married instead. My wife wouldn’t Yeah, the scheduled trip was to Australia. And that was when I was getting married, but traveled the world spoke, met a lot of folks. And just a really cool ride. But I always had an entrepreneurial streak. So at the height of the.com bubble in the late 90s. I went off on my own and started my own consulting company.

Debra Chantry-Taylor 03:36

Now fantastic. By the way, it’s never too late to come to New Zealand, and I’m sure your wife would love it as well. Oh,

Mike Capuzzi 03:44

It would definitely be a bucket list. Yeah,

Debra Chantry-Taylor 03:45

I look, I’ve got to be honest, I’ve obviously spent 10 years living in Australia myself. So I have I have a British passport have an Australian passport and New Zealand passport. And New Zealand is very, very different to Australia. So it’s definitely worthwhile worthwhile making the visit. Okay, so you had this entrepreneurial streak, you decided it was time to do something about it. Tell us a bit more about that.

Mike Capuzzi 04:06

Yeah, I just always wanted to work for myself and had that I didn’t play the corporate game very well, that little software company got very large. And when I left, I was employee in 57 When I joined it, when I left they had 1000s of employees. Wow, we got that big that fast. And, you know, it wasn’t what started getting big. It wasn’t sort of my cup of tea. But went off always wanted to go off and do my own thing was never that interested. And maybe in hindsight, it was a mistake was never that interested in building a big or small, you know, multi employee company. There’s four of us now, in this little company and just, you know, lean and mean, you know, I know what the the theme of your podcast is. And I really believe it’s a philosophy I believe in, you know, the business is really meant to be a tool for me. And I didn’t I didn’t want it to become an all consuming big kind of thing. So intentionally small, but a lot of it and hard to believe 2526 years into this. Wow,

Debra Chantry-Taylor 05:07

I didn’t realize that. That’s fantastic. Okay. And so in terms of just before we get into the whole concept of a shook, let’s have a little bit of an exploration about your journey. So So you went from being a one man band now you’ve got four people that you work with. And it’s been 2526 years. Tell us a little bit about, you talked about being nonlinear. I think the business growth is also nonlinear tells a little about that journey to get to where you are now.

Mike Capuzzi 05:31

Yeah, I mean, dabbled in different things. So different focus, I tend to get bored, typical entrepreneur. So when you run a small kind of lean ship, like a speedboat, if you will, it’s easy to sort of change and try different things. So we’ve been publishing, even though we published our first client book, in 2008, we never really focus a lot of energy on it wasn’t until 2018, where we went 100% behind publish book nonfiction book publishing for business owners. And, you know, I’ve done a lot of things over the years, I used to host a bunch of events, I used to host a monthly in person event for business owners to come visit. So I’ve done a lot of different things over the years. And at this phase in my life, what we’re doing now is it’s the most fun and the most enjoyable for me. So yeah.

Debra Chantry-Taylor 06:23

And I think it takes a bit of time sometimes to find that, doesn’t it? So we’re saying before we’ve gotten the podcast, I’m a biochemist by trade. And I never really enjoyed biochemistry is just one of those things that my parents thought I should do. And you know, now I’m now 53, I think I’ve now actually found what I really truly love doing. There. You know, I’m here on a weekend, because I love coming in and talking and meeting with people. I love the work that I do throughout the week. And I really do you feel like I’ve found my true niche. And my why and, and it just makes life so much easier. But it does take a while to get there, right? Because sometimes you have to try things and what works and what doesn’t work.

Mike Capuzzi 06:59

And you’re like, you know, people change, right? Their desires, like I see young people now I’m even older than you are Debra. And I see young folks, and I admire them how hungry they are. And like, been there done that, right? Like, I’m not saying I’m ready to retire. But I’m also not ready to burn up the world and do all the stuff I used to do. So it’s it’s definitely an evolution. And I think that is I try to encourage my daughters, I’ve got two college aged daughters. I try to encourage them to really think about that, like, you know, the decisions you make right now don’t you know, things are going to evolve and you need to be open to that evolution. I

Debra Chantry-Taylor 07:38

Think nothing is set in stone. I think businesses are same, too. It’s like that’s why we have to do things every 90 days and kind of go, Hey, what’s working? What’s not working? What should we be changing? Yeah. Okay, so let’s talk about shocks. So what is I mean, I described my version of a shock, but I’d love to hear what you how you describe it. And who should write one? Yeah,

Mike Capuzzi 07:56

So a little marketing lesson here, I think you’ll appreciate it. And you know, obviously, most of us as business owners have some sort of competition. So there’s a ton of people that help people publish books, for example, there’s a ton of marketing consultants, coaches, etc. So it’s always something I advise our clients I’ve taught a ton of for years with other things I’ve done is you want to find that unique value promise, unique selling proposition, you’ve heard all these different things? How do you describe what you do uniquely. So we came up with a, what we believe is a unique formula for the short one hour read books. And much like here in the States, Debra, there’s a McDonald’s and there’s a Burger King, and they both sell hamburgers, but one’s got the Big Mac one’s got the Whopper. A shirt, a short healthful book, is our brand of books. So we’re the only one that publishes shucks. And, you know, it was just a way to differentiate us. I’d say nine out of 10. People love the concept. And then there’s that always one person, like, Why would you come up with a stupid word like that. But it is our brand of short, helpful book that follows a very specific, as you mentioned, direct response formula. And so

Debra Chantry-Taylor 09:07

Who should write one? I mean, it’s like, having this idea. Yeah.

Mike Capuzzi 09:12

Right. I could make the case, Debra, even though we haven’t done it, I could make the case that just about any business owner, any entrepreneur or any corporate leader, ought to have a short helpful book working for them, including like a restaurant tour about pizza shop owner. I really believe I think there is an opportunity that we haven’t worked with a pizza shop owner yet, but we only work we only do nonfiction books that are meant to be sales tools, really these little books that we create, and we’re only helping probably two thirds of our clients Debra are what we call local business owners, your local physician, your local dentist, your local insurance agent, for example, chiropractor. And then about a third of our clients are folks like you and I that have a worldwide audience and more of a global reach. Okay,

Debra Chantry-Taylor 10:03

And so I’m trying to get my head around how a dentist or something like that actually writes a book and what the book would be about.

Mike Capuzzi 10:12

I can tell you we have several dentists, clients, okay. We did not in fact, our most recent book, which just went live this week is from an orthopedic

Debra Chantry-Taylor 10:20

Surgeon. Yes. Wow. I shattered my pelvis a few years ago, when she many, many years ago now on a horse shattered my pelvis and a couple of reasons. I had an orthopedic surgeon and I must admit they are, you know, they’re truly specialized in terms of what they do. So what do they write about? His book

Mike Capuzzi 10:37

Is about osteoporosis, okay, and his natural path of helping osteo people suffering from osteoporosis. So it’s a short I’m looking at it we just published in the last week or so. And but dentists we had. Here’s a very interesting story, Debra. So we’ve done several dentists, books, we always again, advise, just like I was telling about the sharks coming up what we call your special sauce, like, what do you do, it’s different, one of our original clients who happened to be a long term client of ours, so it was very natural for him to start working with us to publish a book. He is more of a natural oriented dentist, so they don’t he doesn’t use fluoride, he doesn’t use mercury, which is a lot of you know, most dentists do. Very homeopathic type of dentist. And he wrote a short book, it’s called are your teeth toxic. And if, you know, his belief was and I read the book and work with him, and I believe it, too, that those silver amalgams that are in your teeth that a lot of dentists still put in are dangerous to your health because of the mercury. So his book was called are your teeth toxic. And in it, he made a very good case, why he believes anyone who has a silver amalgam in their mouth should have it removed. So that’s how one dentist used to

Debra Chantry-Taylor 11:52

Short elbow, okay, so it’s all about kind of its marketing one on one, right, so finding out what your special sauce is, and then writing a book that kind of positions you in terms of being the the expert in that special sauce,

Mike Capuzzi 12:03

Right? These books never really, just for the listeners, I mean, again, these aren’t meant to be New York Times bestsellers, these are sales tools, they are essentially business cards on steroids, if you will, I don’t want to diminish it by making selling your business card. But it’s meant to be a sales tool that you give away, you don’t try to sell these, and you give away online offline to ideal prospects. And that in turn, can really help you create some really nice client flow, customer flow.

Debra Chantry-Taylor 12:33

Perfect. And that’s what I was thinking in is it’s like a business card, but with a whole lot of useful information for the reader. So they, they, they get some value from it, but it’s introducing them to you. And I suppose a little bit like I always thought that videos were really great, because if you put videos out into the marketplace, and people watch them, I get people who’ve never met me before. But when they actually meet for the first time they go out, I feel like I know you because they’ve actually seen that I’m getting the shock has the same kind of concept is that when they’ve read that they feel like they’ve got a sense of who you are, what you do, why they might

Mike Capuzzi 13:05

And that’s really one of the biggest benefits, we always say a shook is a one hour conversation with you and your reader. And yeah, you should write like you talk, you should share stories. These aren’t meant to be sterile. You know, type books are meant to be a conversation starters.

Debra Chantry-Taylor 13:19

Excellent. Okay. And so how do you even get started? I mean, that if somebody’s sitting here listening to this podcast, and yeah, that sounds like a great idea. But I’ve got nothing interesting to say or to say, or I don’t know what I would say in a book, because I must admit, I’m sitting here. Personally, I’m 53 years old. I think for the last 20 years, I’ve been thinking about writing a book. I haven’t, because I just don’t know where to start. I don’t know. I sometimes wonder what do I really have to offer? And then I kind of go hey, you put content out all the time. There’s lots of stuff you have to offer. I just don’t know where to start. So what would you say to people who are sitting here going? I’ve got no clue.

Mike Capuzzi 13:56

Yeah, and it’s like, I never hear that. I hear that all the time, Debra, and it’s a fair it’s a fair thing. And I had it you know, my head trash 15 Whatever it was 20 years ago, when I before I wrote my first book, like who might write a book? Yeah. 19 books later. So if I always say if you help people, which most business owners and entrepreneurs do, if you’re helping people with something, whether it’s achieving a goal fixing a problem, whatever it might be, then there’s a high probability you can ought to write a book a short book. And again, remember these are highly focused so you’re not trying to teach the entire thing that you do you slice and dice it and write multiple chips. I know we we can people can see the video right? It says watching right? Yes. So for example, Debra, appreciate this. This isn’t an elder law attorney here in Pennsylvania. She could have written one big book on Alzheimer’s and dementia disease and how it affects you and how you know as well you know, what you need to do from a legal standpoint cetera as proceeding as your family member or even you are proceeding through that But instead of writing one big book, she’s slice and dice it into three different books. And these are again, smaller books. So it allows her a to market differently, she can market each book individually, because each one has a unique focus. But it also makes it more readable, more manageable. And if a book is more likely to be read, then there’s a higher probability that the reader may in turn, do what you asked him in the book, which is ultimately to become a customer, client, patient cetera. Perfect.

Debra Chantry-Taylor 15:29

Hey, for those who can’t see the video, just as the book that I kind of mentioned, to Mike that I always put what comes to mind for me is the who move my cheese book, it’s that kind of size book where it’s a beautiful, quick, short, sharp read has a really strong message, but it’s that sort of size. I’m really curious, because obviously, there are lots of self publishing options out there. And so, you know, people could go, Well, I’m just gonna go and write my own books, I’ll publish it. What are the biggest mistakes people make when they when they do self publishing?

Mike Capuzzi 15:55

Yeah, great question. I would say the first thing they don’t do, Debra is they really don’t think about their goals, like what are they really trying to achieve? If you’re trying to become a New York Times best seller, and world renowned expert, you know, you’re gonna write a different type of book than a short, helpful book, probably, you’re gonna want to get a media agent, you’re gonna work with a traditional publisher. But for a lot of folks, they just want to be what I call five mile famous, they just want to be the dentist in their town that is known for whatever procedure or the, you know, insurance agent, for example. So you want to, you know, a get over this idea that I’m trying to, like, write this amazing book, yes, it’s going to be a good book, it’s going to be a helpful book, but it’s going to be a book about what you do, what your specialty is, should be focused. And in our program, every one of our clients works directly with me. So we’re brainstorming, Debra. And I think one of the biggest mistakes people make is they don’t think about their goals. They think they have to come up with this amazing book that’s going to be 400 pages, etc. And I think there really are alternatives out there that they should at least consider, for many first time authors, a short book is a great way because you’re gonna make a mistake, you’re gonna, you know, you’re gonna learn my first book fast. You know, I wish I knew now what I knew, you know, now and what I knew then or other way around, I wish I knew, then what I know now. But, you know, being able to get something done quickly get it out there working for you learn from the mistakes, you know, I think, coming up with something like a shorter book is a better strategy. Yeah.

Debra Chantry-Taylor 17:36

And it comes back to sort of marketing one on one, doesn’t it in terms of I think a lot of people they get caught up in this or are you should you ought to you need to do and they haven’t really thought about why they’re doing it. Yeah, and why they’re doing it, who they’re doing it for, what kind of results what outcomes they want from it. So I’m guessing your team helps them work through that in terms of thinking about, you know, who was it for? What outcome Do you want?

Mike Capuzzi 17:57

What’s the absolutely that’s the, that’s the meat potatoes, before we even start, you know, there’s several weeks of work before we in our total processes about eight to 12 weeks, but several of the early on weeks, are just totally brainstorming, coming up with ideas. Who are we trying to attract? I will also say, Debra? You know, right from the get go. Books are very powerful. I mean, most experts have a book most, you know, celebrities, and there’s reasons why thought leaders tend to be book authors. But it’s really key, Debra, that no, I stress this writing a book and using in your marketing is a long term game. So if you think you’re going to create this book, and then maybe put a couple of weeks of marketing behind and it’s going to change the world, chances are probably not, it’s a long term thing. It’s, I always say you want to be consistent persistent with your use, because a well written book can last years and produce results for years if done right.

Debra Chantry-Taylor 18:57

And I think that’s actually really interesting, because I know that a lot of people kind of think that with a lot of things that she’s I just put up a website or build a website, I put it out there and all these people actually come to it. Now they’re not going to, you’ve got to have some reason to do that. And I think people think with books that, you know, it’s all about becoming the number one best seller. Really, for most people, that’s not the ultimate goal. Right? Yeah. So in terms of making money from these short, helpful books, you know, it’s not about selling the books, or it’s not it because I think, again, people think, Oh, I’m going to publish a book, and it’s going to be all of my expertise all crammed with this one book, and I’m going to sell it and retire in the Caribbean somewhere. But that’s probably not going to happen for most people who write books, but these particularly are not designed for that. So how do you make money out of writing that kind of book? Yeah,

Mike Capuzzi 19:42

Again, great question. Yeah, that hasn’t happened to me yet, either. So, but again, it’s it’s a different effort. Like if you’re gonna try that kind of book. It’s a different effort. And it’s a very expensive effort, but because you need a pretty big team, but the way our authors make money With our short helpful books is they are connecting their products and services, whatever it might be to the book. So the book is about something they do, how they help their clients, patients, whatever it may be. And it’s guiding those interested readers. It’s not 100%, none of our clients have hit 100%, where every reader becomes a client, or customer. But you’re trying to encourage those readers that get it to take what we call that next step. And that next step is typically, you know, working with you in some capacity. That’s where you make your money. So for example, that dentist I was sharing with earlier that holistic natural dentist, he used his book very strategically, he would put it, you know, out in his community, place it where other folks that are very interested in healthy, healthy oral health, yoga studios, natural foods, stores, gyms, he would put free copies of his book for people to take. And within the first month of doing that, Debra, he got three patients that he wouldn’t have gotten otherwise, just because his book was out there, it resonated. And it connected the dots to him and his practice. And

Debra Chantry-Taylor 21:07

I think that’s another really key point is that with any marketing, you have to invest in it, you have to be consistent, you have to it’s not just a short, sharp just put it out there and everything will come it’s more about who else can you partner with? Where else? Can you get the information out there? All those things? So what kind of costs are typically involved? And what’s special working with you? I’ll come back to that shortly. But more in terms of producing a book like what does it book cost these days to print?

Mike Capuzzi 21:32

Yeah, it’s not, you know, it’s more than a business card, but less than a lot of things. So on average, for our books, Debra, that 100 pages, there’s there’s somewhere between three and $5. It depends on quantity and all that, but you’re spending about once the book is done, and you need to print them up, you’re spending somewhere between three and five hours a book.

Debra Chantry-Taylor 21:55

Okay, that seems very reasonable. Okay. And so then that tell us a little bit about the process. So, you know, I decided I want to write a short, helpful book, and I come to your team, what does that look like? Yep.

Mike Capuzzi 22:08

So as I mentioned earlier, I work with every one of our clients, it’s a lot of brainstorming a lot of zoom meetings, we have a very, you know, that engineer brain of mine has a very developed a very unique, systematic way of taking, you know, the book creation process step by step. So we take them through a very systematic process, brainstorm. Now, most of our clients, Debra, we, and we encourage this, they write their own content. So we do offer ghost writing for them, you know, the CEO doesn’t have the time, for example, which is typically the case. We are and I know I’ve listened some of your past episodes, we are looking at leveraging AI now as an alternative, not as in the content creation so much more in the outlining and planning and coming up with good ideas for a book. But there’s some pretty cool stuff we’re doing with AI too. Yeah,

Debra Chantry-Taylor 23:06

I must admit, I’m really fascinated and scared by AI. I think it’s, I’m a technology geek. So I love the opportunity that it offers. But I was just talking to a guest yesterday about some of the real challenges around you know, fake fake stuff and potential opportunities for scams and things. But yeah, it is. It’s amazing. I mean, like we use it in the business and just just I don’t think it’s ever going to replace humans. But if it can take away a lot of the legwork that we have to do the research the you know, start I think even just starting with a non blank page because I am the worst if I have to start from a blank page, I just sit there for hours kind of almost procrastinating and, and worrying about well, how do I start? And then you put something I’m gonna chat up. There’s not all of a if you use chat, GBT, you can pop something in there, it gives you something you go, Oh, yeah, that’s really great. But now I’m gonna change this as it is. And by the time you finished, it’s nothing like what AI started with. But hey, it got me started. So I like using it as that prompt or if you like, Absolutely, yeah. So tell us what what is it doing in the publishing world? What can I do in terms of your because I know you’ve got a very systematic proven process. Yep.

Mike Capuzzi 24:13

Yeah, I mean, listen, I haven’t even kept abreast of everything. But in the book publishing world, obviously outlining and planning for the book, I guess there’s still opportunities for people who want to, you know, quote, use AI to write the book. I’m not necessarily that fan. You know, I believe it’s a you know, more of a partnership, if you will, versus replacing you. Audio books, you know, there’s going to be a way to put it out there now. Or you can use your own voice to now narrate your books. One of the cool things I heard one of your past episodes, talking about this, but we’re working with an AI developer now where essentially you can upload you let’s say I could upload a couple of my book hooks into the system. And it trains the AI to be like a mica Puzey chat GPT, if you will. So it’s using the content I’ve written in my books, then building a knowledge base that, you know, sounds like Mike is based on Mike’s philosophies and teaching. So that that to me is, that’s where I’m very excited about AI is like, How can I train it to, you know, sound like me? And no, the way I approach things, I haven’t thought about all the bad things that can be done yet. But from that, but right now, I think it’s kind of cool that we can train it and use it as a tool. It

Debra Chantry-Taylor 25:37

Was interesting, the guest Yes, I was talking about the fact that you know, it can actually, not only can you use it to feed all the stuff that you’ve written certainly becomes a chatbot with with your feelings and the way that you talk. But you can actually now even program it to use your voice, which means you could literally be creating mass messages, but personalized messages, and almost have convert people can have conversations with you. But you’re not actually there. Which is you know, it’s really interesting, but also quite frightening. Yes, it is. Yeah. Okay, cool. So just I want to ask now, in terms of I always ask my guests for to give our listeners sort of three top tips or tools, what are the three things that you would give to listeners, if they’re maybe thinking about writing a book, even thank you, because I’m in one of your things, as you’ve gone from being an employee into being an entrepreneur for something you’ve learned on that journey, you’d like to share? Just three things they can walk away with, and hopefully do something with? Yes,

Mike Capuzzi 26:31

I think the first thing is get any head trash out of there. Like I can’t write a book, I’m not smart enough. I’m not good enough writer, I just think that’s so many books that ought to be written and other content to Debra doesn’t get written because people you know, really are their own worst enemy. So get that out of your mind. There’s enough opportunities, there’s enough ways and systems and philosophies on how to do a book that you can figure one out. And if you’re helping people and you know, you want to continue to help people in different ways, a book can be a great way. So get the head trash out. I would say another thing that I don’t know how much I’m sure my guess is you probably do this too. I would say spend more, especially if you’re in the planning of a book, for example, spend more quiet time not on a gadget not on chat GPT that has its time and moments, but just quiet time where you’re really letting your brain just kind of think, you know, how do I want? What do I want to do here? Who am I looking to serve? You know, just so I call it quiet, creative thinking time. I think that’s a underutilized strategy that most of hard charging entrepreneurs just don’t give themselves the time to do that just to be quiet. Yeah,

Debra Chantry-Taylor 27:41

Mike Capuzzi 28:26

Yeah, yeah. Yep. Perfect. Absolutely. And then, I think that was to the third one. Actually, if you like what we’ve talked about, I’m going to share at the end, I’ve written a book called The magic of short books, Debra, which outlines in great detail our formula, it’s on Amazon, I’m gonna give your listeners a chance to read it for free. But it’s it’s a, it’s, it’s a recipe for a short, helpful book, I would definitely encourage people to at least check it out and see if that kind of book could work for you. Fantastic.

Debra Chantry-Taylor 28:53

Okay, so that was going to give us a link to it in a moment. So what kind of people do you enjoy working with? Like, what are the what’s your favorite client look like?

Mike Capuzzi 29:03

That’s another great question. The ones I work with, I love working with and you sound like you would even be I love people that get marketing that love marketing, right? And that are always looking at marketing, both old school marketing, like direct response. It doesn’t just have to be digital, but copywriting, all that stuff. I just love students of marketing. Because, you know, as you and I both know, marketing is the lifeblood of any business, the kind of stuff that you and I talk about. So I think a marketing oriented business owner and then just someone who’s just passionate about helping before selling and that’s what a book does write a book helps before it sells at least a shook should. And I think there’s a whole philosophy there about trying to help people before even worry about money exchange. So those those are the people I they tend to be more forward thinking and longer term vision. And then I like that kind of person.

Debra Chantry-Taylor 30:01

Perfect. So if they wanted to get in contact with you, how would they do that, Mike?

Mike Capuzzi 30:04

Yeah, well, my main sites Mica puzey.com. Our publishing business is bite sized books with a D bite sized books.com. And Debra we have I have a podcast and almost four years old. And that’s called the author factor. So author factor that come and I interview nonfiction book authors just to hear and share their stories and challenges of how they finally wrote that first book. And then I do have a gift for your listeners.

Debra Chantry-Taylor 30:33

Later that’s place to go. And I know

Mike Capuzzi 30:36

Certain people can see it. But here’s three of our short books. I mentioned the magic of short books. That’s a great little book. There’s a magic of working together. And then the magic of gratitude is a little gift book. I put together all three of those Debra put a they’re in digital format, you can read them online. If you go to Mike Posey dot coms forward slash magic. It’s a hidden link. Just let me know, you heard me on Debra’s podcast, we’ll email you links for all three of those shucks,

Debra Chantry-Taylor 31:04

That is wonderful. Hey, thank you so much. I think it’s a really great idea. And I think it’s really, I think the first thing is probably the biggest thing for me is like, get that head trash out there. You know, just just do it. I know that when I mean, I’m very fortunate. I’ve been creating content for a long, long, long, long time. But it was difficult when you started because it’s like, what do I have to say I remember some when I was first asked to be a business mentor, and I said to them, but I don’t understand what I have to offer. And they went Hold on a second Jerry, you know, you’ve you’ve run businesses, your entire life, you’ve had successes, you’ve had failures, you’ve got a huge amount to offer. It’s like Oh, okay. And then once I started doing it, I realized how much I loved it. And I think the same with content. I think we have this stuff going on in our head that’s like, well, what what do I have that is important or helpful. But you’d be surprised something? Sometimes you share things that you you not, you know, which means you think everybody knows it, and yet they don’t. And so you share it. And I’m always quite surprised by some of the things you can share. People go, Ah, that was amazing. That really changed something for me. So get get out of that head trash. Get on with it. Get yourself writing a book. And if you need some help, you know, talk to Mike and the team. I think they’d be great to work with.

Mike Capuzzi 32:09

Debra, thank you very much. I do appreciate that.

Debra Chantry-Taylor 32:11

Oh, no, I’m it’s been a great, it’s a pleasure to talk to you because I’m really fun. I look forward to keeping in contact. And please do come to New Zealand. I think I’m now trying to convince all my podcast guests that they need to Yeah. And I share a lot of story because I was actually I came to Dallas back in January for honor in February for our iOS conference. And I was on the they had like a bus that goes from Dallas airport out to where I was from the airport to where we were actually holding the conference. And I was on the bus and somebody said, you know, where are you from? I said, I’m from Auckland, and I Oh, wow, that’s you still it’s a beautiful place. I’d really love to go there. And I said to him, Look, it said, she said she said it’s a long way to go. And I said, I can come here for a day and a half conference. I’m pretty certain you can come to New Zealand for a two to three week holiday. So that’s my kind of desperate plea to people is please do come visit us. And I know it’s a long way away. But It seriously is one of the best countries in the world.

Mike Capuzzi 33:02

Yeah, yeah. It’s definitely on the bucket list. Trust me.

Debra Chantry-Taylor 33:06

Excellent. I look Mike, thank you so much for your time. On a Friday afternoon. You enjoy the rest of your weekend. And I look forward to seeing your content. Never

Mike Capuzzi 33:14

Thank you very much. Thank you.

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Debra Chantry-Taylor

Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer #professionaleosimplementer #entrepreneurialbusinesscoach

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