BB, BL Podcast Episodes|Better Business, Better Life - Tips|Better Business, Better Life!|BL Podcast Episodes

From Good to Great with John Maybury – Episode 27

3 top tips from John Maybury

1. Start

I hear everybody say, ‘I think I’ll be ready next month.’ We all procrastinate. Get out your mobile phone, record a video of yourself and post it on LinkedIn. Just do it.

2. People buy us first

So if we’re doing business videos, we can still share personal information about ourselves. I think the natural default for people is they want to educate and show the value. That’s true, we need to do that. But my favourite video was ‘Tell me three things about you that your audience doesn’t know.’ It’s just sheer personal stuff. It’s about being relatable and having a deeper connection with fellow human beings, not just selling stuff.

3. Less is more

My biggest lesson from my radio days and I apply it to video. Most people when they go out to do a video, there’s so many things to get ready. You’ve got to have the lighting and the camera and the mics, you’ve got the hair and makeup and then you’ve got to set up all the equipment. So they want to get their values worth. They mention 10 things rather than one and then the video doesn’t work. You need to talk about one thing and finish. Then do another nine videos on the other nine things.

people, linkedin, presentation, podcast, video, john, business, coach, camera, authentic, audience, debra, life, remember, talk, bit, helping, confidence, deliver, zoom, called 

John Maybury, Debra Chantry-Taylor

Debra Chantry-Taylor  00:12 

Welcome to another episode of Better Business, Better Life. I’m your host, Debra Chantry-Taylor. I’m passionate about helping entrepreneurs and their leadership teams get what they want out of business and life. On the show, I invite successful business owners and expert speakers to share their successes. They are open and honest about the highs and lows of business and also life as a business owner. We want to share those learnings with you to inspire you, but also to help you avoid some of the common mistakes. My hope is that you take something from each of these short episodes that you can put into action to help you get what you want, not only out of your business, but also your life. So good morning, and welcome to another episode of Better Business, Better Life. Today, I’m joined by the amazing John Maybury, who is a presentation coach from And we’ve actually worked together over the last two or three years doing a lot of video stuff together. But today, he’s here as one of our experts to talk about going from good to great, getting the best out of people. So welcome, John, lovely to have you. 

John Maybury  01:11 

Debra Chantry-Taylor. Always a pleasure to be in your company.  

Debra Chantry-Taylor  01:14 

Well, thank you very much. Same here. So, before we get started, John, we always like to ask our guests to share professional and personal best, just to give the listeners and viewers a bit of an insight into the man behind John Maybury. 

John Maybury  01:28 

Very true. Okay, well, let’s start with, let’s start with the personal – I think for me growing up with a father and a grandfather, as broadcasters, entertainers, etc. I remember I was about nine years of age, and I just had this stutter, I had this lack of confidence. And I had a desire to work in radio but I had this thing I was like, you know, you can imagine lining up at the tuck shop at school, you plan out everything you want to say, I’ll have a meat pie and a donut. I get up at the front of the queue and all these prepubescent boys are going around you and I collide. I was so embarrassing, ever so embarrassing. I just want to run for the hills. Yeah. But I remember, you know, I knew that I wanted to have, I had that goal in mind. And I knew that I needed to do some work, you know if you want to get passed up. So Speech and Drama, I remember going to a lovely lady called Meredith occasionally in Forrest Hill and in Milford, Takapuna. And I remember this book called Rhymes with Reasons and you have to overemphasise it, you had to like you know, open your mouth when you speak, and Kiwis aren’t particularly good at that are they? Like Scott father’s car is a Jaguar and he drives rather fast. Artist’s cart is far less smart and can’t go half as far. But I would rather drive in my artist’s fast car than half his car. And you would record that at the start of term. And then you would listen back to the recording, and you do it again three months later. And just the marked improvement that you would have in the sound of your voice, that was good. That was 1982 and I still remember that Rhyme with Reason. So I did overcome my stutter through doing some work in Speech and Drama and speech lessons, that sort of thing. And then working in stagecraft and I loved the theatre, of just that confidence and being in front of people. And it was just a joy. That’s the personal, that’s the short version. The professional one. As I said, I mentioned at the start that my father was in broadcasting, you know, it’s always that, that joy, the love that you have for your parents, you know, I probably put dad on a pedestal probably too much. But when an opportunity came around to work with him in a professional capacity on the radio, is that we created New Zealand’s first father and son radio show. First father and son commercial radio station radio show, which was great, you know, and I was probably a little bit too rigid. And Dad was kind of a funny guy. I remember being on the radio, and he’d say, John, I just need to go to the, I just need to go back in a couple of shakes. And dad jokes, you know, and I was kind of like Dad, you need to be serious. And I’m looking back, and it was wonderful. It’s a wonderful experience. You know, a little bit of PR, a little bit of story about it. But what’s interesting is that his father and dad created the first radio show, non-commercial back in 1950, must have been about 1954 when dad was in Sydney and Jack Maybury was doing the lever head parade or those kinds of things in something like that. Anyway I’m not sure who was where but they did a little radio show and Jack kind of called the shots but it was again, a lovely moment to kind of work with family. They say don’t work with the family or kids or animals but you just need to really draw the line, so from a professional sense that was a joy to work with my father. 

Debra Chantry-Taylor  05:20 

Yeah and so he was also John Maybury because you’re John Maybury Jnr? 

John Maybury  05:23 

Well, look you know he’s a John Ernest Maybury, so we have different middle names I’m a John Gerrard so yeah but I’m a John Jr. And it’s kind of stuck you know, the same friends that I went to school with back in the 80s still call me Jnr. You know, or scooter because I was originally quite quick but scooter or yes Jnr. Or Jones so there you go. 

Debra Chantry-Taylor  05:50 

Thank you very much for sharing so what do you do now John? 

John Maybury  05:56 

What am I doing now? Like I feel it’s been a bit of a journey and isn’t being in business about enjoying the journey from where you started to where you are now and that’s both financially and professionally. Obviously doing work that you enjoy doing and for me you know, as a coach I want to help people be better or to go from good to great in presentation. I started in the video space, and I was really niche in terms of people who did talking head video on LinkedIn for their business. And I still do that but I realised that in New Zealand niching is probably not really a thing I mean, I remember talking to somebody about three weeks ago and I said what’s your niche they said SMEs and I think that’s all of New Zealand businesses bar the top two, top blue chips. So, you know, for me I was very tight in my niche, there’s only a certain number of people that are going to get on a camera for their business. So I’ve just kind of broaden my appeal a little bit and helping you know, small businesses start using video whether that’s on your phone, but I will still work with clients across a capacity of helping them shoot them on video but using a videographer. Just really getting the best out of them but it’s also extending out to helping people do some podcast training and we’ve obviously talked about that in your little lovely podcast studio and also helping people pitch more effectively and deliver when they go to, lots of small business owners go to networking events like BNI and T&G and that sort of stuff. And they’re normally quite boring when they stand up to deliver their 60 second pitch or deliver their 10-minute presentation. So I help them get across their content and their ideation and some creative theming but also some simple tips in how to present, use their voice more effectively, their body language. Not going into too much detail because we just want people to be authentic right? 

Debra Chantry-Taylor  08:05 

Yeah. And I think I mean I sort of tend to forget because like you, I’ve also had training in acting and whatnot and so I feel reasonably comfortable kind of being in front of a camera although you’ve seen the worst side of me as well, like I can’t do this like I get this right. But for a lot of people, they may never have done that. And so, it must be incredibly scary to think about putting yourself out there on video. When people come to you what’s their usual fears, their concerns? What did they come to you with? 

John Maybury  08:31 

Yeah I’m scared shitless. Yeah, you know, what will people think of me? What if they see that I’m an imposter? What if you see that you know, I’ve got yellow teeth? I mean I use that example because I still look at my teeth and go John oh, you should’ve taken more care of your teeth as a youngster. Because we see all those things but no one else sees it. They just see oh this is John. And so it’s those inner fears of putting yourself out there. So, it’s also a little bit tall poppy syndrome comes into play. I don’t want to be too big, I kind of need to do something. But yes, all those usual fears. And then there’s, you know, thank goodness John’s doing this because he’s going to do the editing for me or you know, he’s going to do the lighting for me or but there’s so many fears that typically starts with being confident in who you’re being. And that am I going to say the right thing and not piss people off, you know, because I think there’s a lot of people why can’t say that like, ‘I couldn’t possibly comment on that post on LinkedIn, because what if other people saw that and have an opinion?’ What does that say about how confident people are in themselves?  

Debra Chantry-Taylor  09:46 

And so why do people want to put themselves out there? Why would you recommend people do? 

John Maybury  09:53 

Well, ultimately, I’m doing it from a business perspective. I don’t want to help people, you know, be an influencer on Instagram, you know. I think that really comes back to my why, my why is, you know, having worked in bigger advertising or marketing agencies, you never really get to make a difference, you never really get to move the needle, as I say. So working with small business owners, you can see is an instant transformation when they see that they’ve got some confidence or they’ve you know, they get some feedback from people, they’re in a circle or family of friends or people that already know them and go, ‘Deborah, you were really good in that video.’ ‘No, was I?’ And for me it’s, you can see it. And that’s just, you know, for you as a coach, you want to see them go, that aha moment to get them to hear. And there’s just so much confidence in themselves and their business moving forward. And so, you know, for me, it’s just seeing that aha moment and seeing them go, ‘Oh, wow. So I’m really confident.’ And then it’s, ‘Oh, my God, I got two phone calls from prospects saying, can we catch up for coffee?’ And I’m like, I know, right? Yeah. 

Debra Chantry-Taylor  11:11 

Suppose the thing about video and podcasts and all that sort of stuff, is it’s got a lot more power, hasn’t it? Than just putting out a well-crafted post on LinkedIn or a pretty picture with some accompanying text? What is it about video and podcasts that you think gets that engagement? 

John Maybury  11:28 

Well unless you’re a skilled writer, in video particularly, we can see your emotion, we can see your passion, whereas you need to be pretty damn good at writing a post to be able to craft a great message to describe a feeling. We can see that feeling and we just automatically default to ‘I trust you’ or you know, ‘you are someone of value.’ I think it’s important to video first, for that. If I’m telling a humorous story, or I’m sharing a great piece of value about how I can help you in my business, or even from a podcast delivery, you’re asking relevant questions to an audience or to your guests. People listening go, well, he actually knows his stuff, doesn’t he? So that’s where I think it’s about building authority. Ultimately, it’s like trust. So people need to know you, first of all, before they’re going to even consider liking you. And then they’ve got to work out, are you a person of value? Are you a person that I can trust? That I can work with? So the objective is to get to trust. It’s to build that authority to get trust and then people will do business with you. Right? Yeah. 

Debra Chantry-Taylor  12:49 

Okay, perfect. And so what about people who kind of go, but I haven’t got anything to say, you know, I’m in the business of x, y, z there’s not really much I can say. How would you deal with that? 

John Maybury  12:59 

Yeah, and I think that was kind of the first thing that when I started doing videos of myself was, what am I going to talk about? What are the pains, problems, philosophy and proof that, you know, because ultimately, that’s it? Yeah, you know, I think I might have stolen that from James, thanks, James. Is that, you know, we need to talk about the pains or problems that our prospects are facing. And then we need to talk about ourselves, because ultimately, we are the people that they buy. And then we need to demonstrate some proof. So, pains, problems, which is typically educational content. And what I’ve kind of worked out is, I guess, a script framework. And this is probably where a lot of presentation coaches don’t go down that pathway, they, they just say, I’m going to, I’m going to focus on just how you deliver it. But when you’re on LinkedIn, or Facebook, or even any social media channel, it’s always the first problem. What I talk about is cool, well, I’ll give you, you know, what you’re gonna talk about, you’re gonna talk about the pains and problems that your prospects are facing. And here’s an actual script framework that works. That succinct that you can apply your IP across. And then you just run through and talk about all those other pains and problems. So that’s, that’s what people need to talk about. 

Debra Chantry-Taylor  14:22 

And I think it’s important. I mean, I’ve obviously sat in one of your workshops, and in that room, there were a whole bunch of people from all different backgrounds. So people think, Oh, well, it’s only really coaches consultants who’ve got anything interesting to say, but when we have people who are product producers, we had people who were builders, we have people who are technical people, all walks of life and yet every single one of them could actually use that framework to come up with something that created that trust because you’re absolutely right. I think one of the things I’ve learned is that people listen to you, see you and then when they meet you, they feel like they already know you, which actually takes down a great big barrier from you know, that first contact point. 

John Maybury  14:59 

I think your great friend, Sarah Lockheed McMillan said she was in Mitre 10. And someone came he said, Oh my god, Hi, Sarah, how are you and Chariton? Um, I don’t know you, I’ve seen all of your videos on LinkedIn, thank you so much, I’m really enjoying the content. You know, often we don’t get to say that in an online space, but you become a little bit of a celebrity, you become a little bit of luck. At the end of the day, it’s about being noticed, even if you don’t have to sell. That’s where I guess you become an influencer. You know, if you’ve got, if you’re showing up for your audience, building your audience over time, then you build that likeability. 

Debra Chantry-Taylor  15:41 

If we use her as an example, I mean, she was very much giving a lot of value in all her little LinkedIn videos she was doing. And so that person wouldn’t have watched them all if there hadn’t been some value in there for that. And I think that’s what it comes down to. It’s not about being an influencer, per se, but if you can offer value to the people that you’re dealing with, and I think it’s really interesting, is it because people think that if I post something on LinkedIn, if I don’t get lots of likes, and lots of comments, and it’s not effective, and I know this to be completely untrue, because I’ve got some people who have never seen them, like a comment of mine, like a post of mine ever commented on anything I’ve done, and then when I finally get to meet with them, so many years later, they go, I’ve been following you avidly, you know, on LinkedIn, that’s like, really, you’ve never commented, you’ve never liked to know, no, but I really thought I love what you do. 

John Maybury  16:25 

Yeah, all those ones Deborah, where, you know, I’ve been watching you for six months. And then literally, though, you know, I mean, I love that stat, you know, he’s talking about 80% of people on LinkedIn, do nothing. 15% like and comment 4% great content, 1% video. So there’s a lot of people watching your content. And even though you know, a lot of content creators, look at the number of likes or the number of comments and go, well, it’s not working. Oh, it is working. It does work. So and you’ve got a, I think I’ve really honed my skills around LinkedIn, coaches, you’ve got to know how to leverage your content and, and reach out to, first degree, secondary connections and really invest in LinkedIn as a platform, because you need to build relationships. And you know, I’m blessed that anyone who works with me, I give them that LinkedIn training because it’s absolute gold.  

Debra Chantry-Taylor  17:25 

It’s absolutely true. And I think it’s, it’s opened up a whole lot of new opportunities, particularly lock downs and things with COVID. You know, I’ve actually made some really great friends now through LinkedIn, and perhaps I wouldn’t have ever got to meet in real life. I mean, I was talking to a guy the other day, who’s actually an ex-clown, who now helps people discover what their passion is in life that he’s over in the Netherlands. And as like, you know, I never would have met that person if it wasn’t for LinkedIn. And we had a great conversation online, we’re keeping in contact now, who knows it may never lead to anything, but it doesn’t matter. We’ve got a great relationship and it’s been really beneficial for both of us. 

John Maybury  17:56 

Yeah, and I think I literally just some LinkedIn training before seeing you here. And you know, there’s a lot of people who just don’t get LinkedIn but there’s just so many you know, we’re still gonna remember it’s social media. It’s not sales media and yet LinkedIn is about business. But you can still share personal things okay, maybe not dogs and babies and all just so long as the yeah ideally that there’s some relevance to you. I mean, you always post about your dog so that’s fine, so long as there’s there’s relevance to to what you deliver or what you do. 

Debra Chantry-Taylor  18:46 

Look to be honest, I kind of view it as being authentic you know, because at the end of the day, if I didn’t post about my dogs on LinkedIn, then actually I wouldn’t be being true because you know how obsessed I am with them, they’re part of my life so yeah, that’s okay. I’ll forgive you for that one. So you know, in terms of getting started where do people get started with this stuff? What are the, what could they do if they even just got an inkling of a ‘I probably should do something about this’ – what would you suggest? 

John Maybury  19:11 

Well look you know, I think there’s a number of fears that you need to get past even before you know, work with a videographer or do some work with me. You know, you’ve got one of these, you’ve got a mobile phone and I think that’s a really good example of how you can just almost be with the camera, and it’s the same thing. I remember doing some MC training for a guy who was going over to Nigeria when we could go to Nigeria and how do you know you’re on a stage with an audience if you haven’t been there before? The first thing is just, you need to go and be with your audience. And when you’re on video, you just need to be with the camera. And just you know, there’s a really great exercise of literally just, you know, I’m on a webcam and I’m looking at the camera. I just don’t talk. Just be with a camera and look. Yeah. And you know, just have it be part of you. Another thing that you can do is you can record a video on your phone and just do it selfie style, and do like a 20/32 video every single day for 30 days 30 Day Challenge, and you know, what do I talk about? It’s like what did you have for dinner last night? What did your kids do at school today? Who you see on the bus? You know, talk about your favourite things. It’s not about the wash. It’s about the experience of pressing that record button talking to the camera for 30 seconds about your thing and then once you’ve recorded it, you don’t watch it. 

Debra Chantry-Taylor  20:40 

Really? Okay. 

John Maybury  20:43 

No don’t watch any of them for 30 days. Okay, what we’re trying to do here is we’re going to look back at all your ads obviously after 30 days you’re going to go back one through 230 what we’re trying to see is that you feeling more and more comfortable with being on camera being looking at yourself back of course we’re still going to go oh my god I don’t look so great but what we want to just get you some practice of being on the camera, talking, feeling comfortable, talking about how you’re going to start, how you’re going to end ,what is your point. It’s a really great tool to have you be a little bit more comfortable so there’s a couple of things even before you go and post something and you know, I probably the same with I mean podcast is a little bit different. I think that the key thing with podcasting particularly for business is that most people don’t use these things when you’re listening when you’re leading a podcast you’ve got to use these things, you got to have a guide or some idea of the questions you’re going to ask. But if you’re focusing on the next question, you’re not listening to their response and that’s where the gold is so there’s the key thing is just really being with people. It’s always being with people on a stage and if you don’t have a stage or an audience to practice with, go and stand when we’re in level one, is go and stand in the middle of Queen Street at 1230 facing people walking towards you and look at their eyes. 

John Maybury  22:26 

All you’re doing is you’re being feeling comfortable with people looking at you going, is he just standing in the middle of going straight or the middle of the middle of the footpath? Looking at people as they’re walking past you? Yep. And it’s a great little coin, you’re not entertaining, you’re not smiling, your hands beside you it’s just letting those fears of people looking at you come to the surface. 

Debra Chantry-Taylor  22:58 

It’s interesting we’ve been doing a lot of stuff I presume obviously at the moment with what’s going on and there is a real thing called zoom fatigue isn’t it where you were looking at yourself all day long and you just get absolutely exhausted by it. How do you think people can kind of overcome that because being on zoom is different to doing videos isn’t it? 

John Maybury  23:16 

Again it’s another great place to rehearse doing videos rather than thinking oh I need all the gear and the podcast sorry the tripod and microphone stuff. It’s already there, you know go on to zoom and record yourself doing a video by looking at the camera and you don’t have to send it but it’s another way to kind of practice. Yes zoom fatigue goodness I haven’t even considered probably because I love it. I love it the fact that there’s no traffic. I think my WOF arrived for my car and my little scooter registration six weeks ago, well I’ve been put it on my bike because I don’t need to go anywhere. Yeah, so for me I quite like working from home and I’m kind of being with people you can get so much more done but yeah, I get it just don’t ramble just try and keep it really tight. 

Debra Chantry-Taylor  24:19 

Okay, one of the things on my little note off here and just wanted to share is that sometimes you still feel like this stuff that you’re sharing isn’t revolutionary and so therefore it’s not going to be useful for people but it doesn’t have to be does it? 

John Maybury  24:30 

No look I think a lot of people come to me in this sort of there’s not a lot of huge presentation coaching going on when people are doing video for the first time with you know, I’ve worked with more stout people novices and you know, we don’t need to pull out lots of great tips for them because all we want them to be as authentic. Yeah, we just want you to be yourself and then you build the confidence and you know, I’ve had clients work with me for a year. And they don’t come to me and say okay John, I’ve got confidence now how do I be better and then we can go into okay, we can talk about pausing or controlled pace or using gestures yeah there’s lots of things that we can obviously advance you through. But for most people starting on video, I just want you to be authentic and that you’re exactly the same whether you’re on camera or you’re talking to your best friend in a cafe we just want you to be authentic 

Debra Chantry-Taylor  25:28 

and I think that’s what you know as a presentation coach that’s where you really add value. I think that though I know when I first I’m doing video I was just so nervous about you know, what do I say? Do I say it right? And I think because of all the other communications that I do I am quite let’s say German about making sure that they’re absolutely perfect etc, etc. So video didn’t seem to have that opportunity. And I think what you did as a coach was you just relaxed me and you just said you just need to be yourself. And that’s what you don’t get when you do it on your own. Because if you’re trying to do it on your own, you are literally recording some videos myself and just yeah, trying so hard to get it perfect. But it became it became scripted, it became forced it became I’m just repeating things rather than actually being who I am. So 

John Maybury  26:11 

You know, I would much rather teach people to do a video without a script. My preference says you don’t want to you to have the script because you lose all the emotion we people put on a reading voice ‘Hello there. My name is Deborah Joy’ Like you’re like you’re reading the news and you just kind of been disconnected from your words, because they’re just words. So I always teach people to, you know, deliver a free form. Yep. And you got to also gotta remember, if you don’t have to get it perfect. We just want you to be you. I think those are some of the most engaging videos on LinkedIn on Facebook, because when someone is just authentic and just shares from here not thinking about what’s going on here. They’re just sharing from here. And people go ‘Oh, that was so good.’ Yeah. So yeah, I think that some but the venture, you get to the stage where you’re going to do a 10-minute sales video. It’s about the words getting the words right, so we can teach you around. How do we tell a story while reading an autocue. But have it not being sound but that that is being read? 

Debra Chantry-Taylor  27:16 

Yeah, fair enough. I was just thinking too, it’s sort of it’s like, yeah, it’s good. I think sometimes the videos that have little mistakes in them, and I don’t see it on my podcast sometimes do I lose my words? I can’t say something. But is that actually, that’s what we like in real life, too, right? So there’s nothing wrong with having little mistakes in there. You don’t have to cut them out. But also what I was gonna say is, I think that sometimes even just sharing things that everybody else sort of knows, it gives people a sense of, oh, that happened to them too. That’s so good. I wondered if it was just me. And so again, with that sort of building of trust, it just means that people kind of go okay, that wasn’t revolutionary. It wasn’t something amazing it wasn’t rocket science, but oh wow, that that’s somebody else going through the same thing that I am. 

John Maybury  28:00 

I was talking to on my live show podcast Robert Scott of the bridge and I kind of said what does it take to create a great show? Yeah. And he said, you know, Johnny, you know, just talk about the stuff that everybody relates to. He said he did a show about whistling and it was about whistling and you know, I we were talking about people doing polls on LinkedIn, and some, I think, can be who it was. But it was no fancy headline. It was like, do you use Instagram? And it was like, Tom Roxham. Yeah, Tom said, you know, Do you use Instagram? Yes, no. And it’s just like everyone knows of Instagram. So it’s really easy to vote. Yeah, there’s no thinking involved. So and, you know, I was watching a video the other great. Jason Gunn, who was just remarkable to watch, you know, we all have his ability to sort of tell a story, but I think you’ve got to remember that from a video perspective, you’re just talking to one person you’re not talking to this huge big audience. So I’m just talking to you now.  

Debra Chantry-Taylor  29:09 

Like we would do with a glass of wine 

John Maybury  29:13 

Or a cup of coffee, but yes, preferably a glass of wine. And that’s right and we just want you to be you, having conversation because it’s not this, ‘Hello there. My name is John O’Brien over you know, people don’t talk like that. And the same goes for podcasts. And really, there’s a few changes when speaking to the public but largely we just want you to be you. And without that, even you know when normally when you’re on a video camera, you know when you’re looking at somebody or talking to them, you don’t look at look at them like this the entire time. It’s like we’d look around, we’d look up and we come back to you or look at your face. We look at what’s behind you. Yeah, so the same, the same look at the elephant. I know. The tricky thing with the zoom thing is what I’ve been trying to do all the way. This podcast is look at the camera because that’s where you or the audience is. But really, I can see you peripherally you’re down there one gets I otherwise when you’re doing a video on zoom it just everyone’s looking that way. You know, they’re looking down there but I want to look into your eyes and see, you know, you’ve been believable. 

Debra Chantry-Taylor  30:20 

Perfect. Hey John, great as always to chat to you. I just want to before we finish up, could you give me three tips that we could give to the listeners about how they could start their journey on going from good to great? 

John Maybury  30:33 

Well, the first one would just be to start, you know. I hear everybody just says, you know, oh, I think I’ll be ready next month. You know, we all procrastinate. Get out your mobile phone, record a video of yourself and post it on LinkedIn. Just do it. The next one is if we’re doing business videos, we can still share personal information about ourselves because ultimately people buy us first. I think the natural default to people is they want to educate and show the value and that’s true we need to do that. But you know, my favourite video was you know, tell me three things about you that your audience doesn’t know. And it’s just sheer personal stuff, exactly what we talked about before about being relatable. And the last one 

Debra Chantry-Taylor  31:21 

Sorry to interrupt here, we actually do that in our EOS meetings as well. Every EOS meeting we actually held with the team, we always get them to share personal and professional best because we’re actually learning every week, learning something fascinating about one of your team members and it just gets more trust going which is really important. 

John Maybury  31:37 

It’s about having a deeper connection with fellow human beings, not just selling stuff. The last one is probably the my biggest lesson from my radio days and applying that to video is, less is more. Most people when they go out, they want to do a video so ‘I’m gonna do a video’ and there’s so many things to get ready right? You’ve got to have the lighting and the camera and the mics, you’ve got the hair and makeup and then you’ve got to get the lighting out, the camera and the microphone. Get it all set up so oh my god, I want to get my values worth. I’m going to mention like 10 things rather than one and then the video doesn’t work, and they go oh well video didn’t work like no you just talk about one thing and finish and then do another nine videos on the other nine things. 

Debra Chantry-Taylor  32:32 

That’s absolutely perfect. And I look I know that you have an introductory course people can actually do to get themselves into this Sunday. Where would they find out about that John? 

John Maybury  32:40 

You can go to So I have a little thing where I show you how to use video on your phone. You get all the coaching, the scripting, the finishing, all the editing, and lots of value in that. It’s And it’s a great way to, you know, kind of dip your toe and into doing some video for your business. 

Debra Chantry-Taylor  33:10 

Fantastic. And I assume they can also get hold of you through that site as well. 

John Maybury  33:14 

I’m on LinkedIn, and you just send me a message. If people want to get in touch with me, connect with me on LinkedIn. That’s the place to find me. Right? 

Debra Chantry-Taylor  33:29 

Yeah, that’s how I found you. 

John Maybury  33:29 

Now that’s true. Yeah. 

Debra Chantry-Taylor  33:31 

Okay. Well, I know that you’re not very fond of getting out and about at the moment. You’re quite happy in your little unit there. But I have to say I am looking forward to seeing you in person again.  

John Maybury  33:41 

Hopefully sometime soon. 

Debra Chantry-Taylor  33:42 

Absolutely. I’d say that would be fantastic.  

John Maybury  33:45 

We could go for a socially distanced walk. I would do that. 

Debra Chantry-Taylor  33:49 

I think we can. Yes, next week should be fine. Okay, great. Well, thanks again for your time, for all your tips and all your stories. Really appreciate it. I look forward to seeing you soon. Thanks again for joining us some Better Business, Better Life with me, your host Debra Chantry-Taylor. If you enjoy what you heard, then please subscribe to this podcast. And let us help you to get what you want out of business in life. Each week we release a new short episode which will give a success story and three takeouts to put into action immediately. These will help you take your business from good to great. The podcast is also supported by free resources, templates and useful tools, which you can find at I am a trained entrepreneur leadership and business coach, a professional EOS implementer and an established business owner myself. I work with established businesses to help them get what they want. Feel free to contact me if you’d like to have a chat about how I might be to help you. Or if you’d like to join me as a guest on this podcast. Thanks again to NZ audio editors for producing this podcast. See you on the next episode. 

Debra Chantry-Taylor

Professional EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer #professionaleosimplementer #entrepreneurialbusinesscoach

Professional EOS Implementer New Zealand

Professional EOS Implementer Australia

Professional EOS Implementer UK

Professional EOS Implementer NZ

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.