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Entrepreneurial Insights: Relationships, Delegation, and Strategic Wisdom | Paul Baron – Episode 154

Top tips from Paul Baron.

1. The relationships you build early on in your life, that carry you through.

It’s all always been, and hopefully always will be about relationships, the relationships you build early on in your life, that carry you through, you know, these these this saying, you know, be nice to the people on your way up, they’re the same people you’re going to see on the way down, either these relationships can help you through hard times, they can support you on the good and the hard times.

2. Really need to listen, develop a relationship with somebody that lets you find out what they really want, and what you can offer.

Generally to be successful, you really need to listen, develop a relationship with somebody that lets you find out what they really want, and what you can offer. And if you can’t offer something, maybe you can direct them to somebody or something that can fill their need. You know, so I think that’s relationship building is the most important thing. And then do your homework. You know, do your homework, make sure you are make sure you are looking at something that is a solution to a real problem.

3. You have to surround yourself with people, the talent, or the finances that are going to let you get to the point that you envision for yourself or for your business.

You don’t want to invest in your time and your energy in something that may require an hour. And that doesn’t mean just money. That means you know, you have to surround yourself with people, the talent, or the finances that are going to let you get to the point that you envision for yourself or for your business. All of those things. I guess those would be my three top things.



people, business, customers, machine, product, company, learned, businesses, printer, years, market, build, print, pandemic, relationship, wall, technology, paul, experience, audience


Debra Chantry-Taylor  00:00

Welcome to the Better Business better life Show. I’m your podcast host, Debra Chantry-Taylor. In this podcast, I interview business owners, iOS implementers, and business experts who share with you their experiences, tips and tools to help you create not only a better business, but also a better life. At the end of each show, you will have three tips or tools that our guest share that you can implement immediately into your life. If you want more information or want to get in contact, you can visit my website, Debra dot coach, that’s D B ra dot Coach, please enjoy the show. Today I am joined by Paul Baron, who was the founder and CEO of the wall printer, but also a serial entrepreneur who has been having a quick chat beforehand. And Paul has done many businesses in his life. Welcome to the show, Paul.

Paul Baron  00:47

Thank you, Debra. It’s a pleasure to be here. And I appreciate the opportunity to talk with you and your audience. Yeah,

Debra Chantry-Taylor  00:53

Absolutely. And you’re joining us from North Carolina, which is right near the beach. And you were sharing that you’re a bit of an avid sailor as well, which kind of gives some some linkages to that the Kiwis over here. We love our sailing.

Paul Baron  01:05

Yes, you do. Yes, you’re doing aside from the Americas meetings that you used to give us vice versa. I do enjoy the experience of watching sailing in your beautiful orders.

Debra Chantry-Taylor  01:16

Thank you, hey, look, Paul, I would love for you to share with the listeners your your journey to where you are now. So a little bit of your history, where you’ve got to and what you’re up to these days, what you’re what you’re most proud of?

Paul Baron  01:28

Well, number one, I’m 72 years old. So I’m most proud that I’m actually here talking to you. And so and I won’t bore your audience with Paul was born at a very young age and carry you through the full 72 years during this conversation. I don’t think we have enough time. Nor do I think your your audience could stand to hear all of it. But suffice to say that career wise, I’ve been basically product and industry agnostic. And what I mean by that is I’ve always tried to find my passion, something that I would take to market. Whether that be myself or the company’s product side Workforce Services was something that struck my fancy, because I thought it might be innovative, and there’d be a solution to a problem. No entrepreneur, or any business or creator should ever try to come up with something that is a problem that they are creating just to have a solution to it, you have to have a very real problem with market gap. For the reason to promote, build or create a market, you know, any service or product, whether it be technology, or something very hard, like consumer packaged goods or things like that. In my career, I’ve actually learned what hats I like to wear and which ones I don’t like to wear. I’ve owned I’ve owned, I’ve owned businesses, from restaurants, to software development, to consumer packaged goods, to all sorts of service businesses and products. Over the last probably 1520 years, I developed a calling, if you will, or helping companies outside the United States, I’m not going to call them foreign companies, because I’m foreign to many of your listeners. But companies that had products that wanted to identify their audience here in the United States, and find a place for its products, whether it be for revenue purposes, partnerships, strategic alliances positioning companies for exit, or sales. And so I managed to develop quite a good reputation. In this regard. I represented a Russian technology company with audio and video technologies for about 12 years wonderful relationship. I won’t get into current politics, but the people are absolutely wonderful as they are in most countries in the world, if you give them a chance, and so 12 years, I represented this company until I did pretty much all I could for them with their audio and video solutions to hardware and device developers. There was, you know, like the the video and Skype was this technology that I licensed to Skype at the time now owned by Microsoft, there was any Apple, iPad, iPod iPhone music clip that you hear with mp3 technology was software that I licensed to Apple through this company. So it was a very good and profitable relationship. And that’s was my first foray into the world that that I entered for about the past 20 years. And that really started because I was representing an American company who asked me to bring their product to market here in the United States. And the Russian product was was a directly competitive solution that actually was much more elegant than the company that I was representing. And they had a lot more depth to it. After a trade show we would go out and we’d be what you’d call I guess frenemies. We’d sit down, we’d have a couple of bikers, those boys could drink and invariably Conversation come around to Hey, Paul, how come you’ve landed that deal with Motorola or XYZ company. And we all know that our technology is better than yours, but yet you got the deal. And I looked them very frankly, and with no disrespect at all said, well, the real difference is you’re rushing, and I’m not. And what I meant by that was that there’s a lot of cultural differences that are barriers to people’s success when they tried to communicate with other cultures and other nationalities. And so I was able to take whether it be a product or service of technology, I kind of know just enough about things to be dangerous. I’m not I’m not an expert in anything, but I guess I’m a dilettante, across the board, in many different subjects. And after a little bit of research, and homework, I can speak fairly intelligently to the point that I don’t get thrown out of the room of those people that are much more proficient than I am. So. So they made me an offer, I couldn’t refuse that led to a relationship where I joined that company worked for them for about 12 years, as I mentioned, and then I did as much as I could for them. And I went on to something else, actually an Australian company that had a self service dog wash, I helped them get that into the United States, there was a Chinese headband headphone for children, a baby bottle manufacturer from Austria, and media bought another technology solution from Israel. And I took all these products and help these companies in the United States. But I did this mostly Debra as a hired gun. And what I mean by that is, I was a commissioned salesperson, sometimes I would have equity in the business. And before all of this started, I did own several of my own businesses. And I always liked the challenge of of creating it of hiring people. But again, I’m the hats I like to wear the most with a customer relationships with a sales, the marketing end of things. I didn’t like managing people. I didn’t like the financial aspects. I didn’t like legal and accounting. And so I gravitated to those positions that were more business development, market development positions. And so, but I retired a couple of times throughout the years, because, fortunately, financially, I did very well for myself in my family. And I was happy with the kind of various products that I was representing. But I always longed for just ownership. And so I was retired, and I was sitting around and once again, another company, who’s now a competitor of mine, a German company. And once again, no disrespect to anybody in your audience who might have German heritage. I drive I drive a BMW, I cook with Henkel knives, I think they’re the best in the world in both respects. But just because something says made in Germany, or made in New Zealand or made in America, that doesn’t mean automatically it is the best of breed, you have to really look at it, find out what are you? What do you want this product? For? What again, what solution? is it solving? And does it meet the needs of you, and whatever you’re trying to achieve? If that’s customer engagement, if it’s profit, if it’s your own, you know, use, you know, what are the advantages of this product over others. So it was a very cool product, it was a vertical printing machine. It was like a an inkjet printer on steroids is how I call it, it was a machine that would print a digital image that you would capture on just a USB stick and import it into the into the printer, like you would with any photo that you want to print on your on your desktop printer. And it would print this with a vertical rail and a printhead that moved up and down, exposed to the to a wall. And it would print any size on any surface indoors or outdoors. Well, I thought this was the coolest thing I had ever seen. I’m not an artist, but I know what I like. If your audience, I believe you have video in this, this image behind me, my office was in my office staff was nice enough to give me a window in my office. So I had to produce your own window. Go I had to paint my own window. And so that’s a wall painting of five feet by eight feet that was done with one of our devices. And so again, I explored this German product that approached me, I liked it so much. I wanted to really buy into it and buy the company. But they wanted me to be a salesman, a commissioned salesperson. And so I said, No, that’s not for me. Thank you very much. But then I love the product. And so I would invariably whenever I found these types of things, I would call to my wife who would be in another room in my house. And I’d say Hey, honey, come take a look at this. Well, invariably, instead of doing what I requested. She would then cut up my credit cards and hide the passwords in my bank accounts. Because she goes here we go again, Paul’s going to invest in something nuts. And so this time she took a look. She thought it was really cool too. And she said if you think you can market something like this, go for it. So because we agreed on that. I did my homework, I found out that there were only a handful, literally five companies in the world that made these types of machines, none of them in the United States right away that got my eyes all lit up because I said Here’s an open market. And that’s one of the reasons the German company approached me. And I discovered that the best one in the world was the originator of the technology. They were a company based in China. But they had some American components and their machine, a perform features that the German product did not at a fraction of the price of that product was was a product that retailed for about $70,000. My product retails for about $30,000. Just to put things in perspective, it’s not your $100 desktop printer. It’s a $30,000 commercial printing machine. And so I, I started the courtship if you will, the dance with a manufacturer. Fast forward a year or two, when I was doing this in 2019, we reached an agreement, I became a co owner, I have rights to and I own the entire Western Hemisphere. North America, South America, the Caribbean, Mexico, everything in the Western Hemisphere, have a distribution network the rest of the world, I own three patents on the machine with a Chinese manufacturer, which is a credit to not only me, but it’s a again, I’m not patting myself on the back when I say this, but it’s a credit to the relationship, which is the most important thing, not only in my business today, but really in any business I’ve ever had. The relationships you build. And the relationship I have established and built up and nurtured with the Chinese manufacturer, has resulted in us co owning several patents on some of the innovations that I brought to the party, so to speak. And so being able to do that speaks to the solidity of the relationship that we have together. And it’s grown tremendously. I’ve taken a company, their company, and it expanded their market traction. I built our company from a company that had a product that nobody had ever seen or heard about before. We have in the past three years put over 135 new businesses in place, which is really what we’re about are described everything about this machine. And that’s all well and good. But ultimately, my business, the wall printer is really about creating business opportunities for entrepreneurs, and established businesses who could use this to deliver beautiful artwork to their customers. So our customers are typically anybody from a startup. Somebody who just sees it as a cool machine like I did, and wants to do, full of creative artwork in restaurants, schools, hospitals, people’s homes, event spaces, or it’s a company that has an established business that has what I call adjacent safe, like painters, photographers, muralist, general contractors, people who know their market know their customers, and want to have something that can add more value to the work they already deliver. I’ll take a breath and let you ask me questions.

Debra Chantry-Taylor  12:45

Thank you. That’s very comprehensive, I really appreciate that. I suppose I want to delve a little bit deeper into what you’ve talked about, as you know, when you get come up with a new sexy product, I’ve seen this as I used to work with the Ice House, we did lots of work with startup businesses and they come in they’ve got the we’ve got this great idea. But it was the idea of base around technology rather than around a customer pain point. And you’ve been very, very clear that if you want to launch a new product, it’s got to have it’s got to address a particular pain point, it’s got to be something that’s actually significant enough that people are prepared to invest in actually, you know, engaging with that product or service to deal with that pain point. How do you check that? How do you do your validation? What do you do to see whether or not this really has legs?

Paul Baron  13:26

So that’s a great question. So after the after the after the euphoria of the initial reaction to a product or service or technology fades a little bit, you do have to get into, oh, who wants this? Not only who wants it, but what benefit does it have for somebody? The reason I really this struck me is that even though I’m not an artist myself, I know that there and I have pictures and posters and photographs on the walls in my home. I know that there are very limited ways to putting artwork on walls, you can have somebody’s hand paint something, you can have a framed picture or a poster or a photograph. You can put a vinyl decal sticker on a wall, you can have wallpaper that might have a nice design, or you can have something hand painted. So there are very limited ways that’s about it. And so as I said, when I saw this machine, I said, Well, this is this is pretty cool. And and there seems to be a need for something like this. And then I got into the numbers. Well, can people make money on this? can people afford to actually buy it once I go into the costs on it? And so I did my homework in that regard, like what does it cost to do a picture like this, this five foot by eight foot picture, 40 square feet, something like that cost our customers about $800 at $20 per square foot, which is typical price that our customers charge their customers. Many of them get much more than that, but $800 for something like this, you’d pay two to three times that if you had an audit Fake that, and it took all machine two hours to print that will take probably a week or two for somebody to hand paint something like that. And again, it’s comparable to a vinyl sticker in terms of cost. But then the real question for me is because I wasn’t looking to provide the services, I’m not interested in actually doing this painting, I wanted to make people a business opportunity so that they could buy the machines, it would be worth $30,000 for them, and they could get a payback that would help them achieve the financial goals for themselves, their families, their employees, their businesses, and of course, create value for their customers. And so, so when I went through the numbers on something like this, I found out that something like this really had total labor in costs everything else, less than $250. In terms of time, labor, and everything else, bringing this machine that weighs 125 pounds, you know, to a customer site, as opposed to paying somebody to print something in a print shop on what’s really a much more expensive printing machine to be able to print a vinyl sticker or something like that. And our ink, of course, goes on walls and surfaces that that vinyl stickers cannot do. We go indoors outdoors, we go on on cement, like you see here, on my walk, it doesn’t even have to be a smooth wall, we print on rough surfaces to like brick wall garage doors, or things like that. Just beautifully it would print on that foam behind you, I guess. And even with all the recesses, and all of that it would print across that just perfectly to give a nice image like you see behind me. So So again, and then the question is, well, who wants this? Now, I will tell you and your audience that I wasn’t the smartest kid on the block, when I started this business and invested heavily, a substantial six figure investment in machines technology that was accompany this. And the space, of course, to create a business and an office and a warehouse, and all the things that go into building a business, all the same things my customers need to consider besides just the machine, the machine is really cool. But that’s not what a business makes, you have to market it, you have to find your customers, you have to be able to feed your family, you have to put gas in your car, you have to have a car. So all of those things are important to having a business, not just the machine. So when I looked at this, I said well, and I started this business in December of 2019. Well, we all know in January of 2020, the world stopped with a pandemic. So here I was with a machine that in North and South America nobody had ever seen or heard about before. And in fact, outside of Southeast Asia, really, nobody had seen and heard about it before. And so the first thing I have to do is make people aware of it. And so I use social media. And that’s what we still use today, three years into it. We get about 150 inquiries now every single day. And we’re using just Facebook, Instagram, Tik Tok, YouTube, and our website, SEO search engine optimization to drive people to our website to learn what this is all about. And of course now where we have the benefit of referrals. And we have, as I said, 135 customers that we can refer people to, but initially, we just showed people videos, we showed them pictures of what this was like and what it looked like. And little by little people inquired, and as they inquired, we would have a zoom call like you and I are having today. And we would share the information about what the machines are answer their questions about profitability, of cost, return on investment, all that type of stuff. And, and then people make the decision, out of those 150 inquiries we get every day, truth be told, 140 of them, say, Oh, that’s not a $100 desktop printer, it’s $30,000. And they just appear to maybe some of those 140 know somebody who wants a wall printed, or know somebody who might want to be in this business or be in a business already, like I described earlier, that might be interested, but 10 of those people have a serious desire to be in business, and 30,000 50,000 $100,000 is not a serious investment for them. If the payback makes sense. And if it’s an exciting, fun, profitable, and the business makes sense. And those are the people we talk to, and those are the people we try to decide, is this right for them. Are they right for us?

Debra Chantry-Taylor  19:21

So you made the comment, though, that when you first started out, you made a few mistakes yourself. And as you said, it’s not it’s never about the product or the service. Well, it can be but it’s not like if you build it, they will come you’ve got to make sure that you’ve actually got I’ve got the three main components of business, you’ve got sales and marketing, which is selling the stuff, you’ve got operations, which is delivering it, and you’ve got the finance and average means making sure you get paid for it. So and all that has to be focused around a plan that has both a long term vision, a bit of a medium term, and then a short term plan to actually execute on that as well. So what are the lessons that you’ve learned from that and how do you share that with people when you’re working with them?

Paul Baron  19:59

So, Great point, and the only one that you might have left out in that description is the support of the customer, as you get critical to the success of any business is what kind of support are you going to give them. As in, especially in a product like this, or whether it’s software, or whether it’s a television set or a wall printer, you need to be able to not only train people, but you need to support them. So, so some of the mistakes I made, of course, was not having any idea what I was getting into when I got machines that were all in Chinese. So I had to, I had to, you know, find people to translate everything, the software, the hardware, the menus, I had to, I had to build up my team. And while people were laying everybody off at the beginning of COVID, and the pandemic, I was hiring people. And I was I was I was all in on this. And so I built up the team to support my customers when they would come. But of course, I didn’t know who they were at the time. And so we had to go through that. But all of those aspects that you said, have to be addressed when you’re building any kind of business. And and so we did the same thing. In other businesses this, my my trajectory has not been that hockey stick by any means. There’s I’ve had businesses that I don’t like to call them failures financially, but I’ve had businesses that I refer to as learning experiences. You either market at the wrong place at the wrong time, I had a restaurant business in New York, that was very successful. And it was and in fact, I’m very proud to say that 44 years later, I found that 1979 44 years later, that restaurant is still in business today. I don’t own it anymore. I got out of it in about 12 years. And the money that I made 12 years, I lost in one year, when I moved to Florida and tried to open up a restaurant just like mine, I didn’t do the proper market research. It was a different audiences different clientele than what I experienced in New York, versus what I experienced in Florida. And I took a beating. And that was a learning experience. So understanding your market is important and get doing what we did, to try to find out we took 10 months to do that before we got our first customer. Some of that was was not because I’m a really smart guy, and I took 10 months, you know, just to find out everything I needed to know, the pandemic caused me to do that. But that was a very good thing. So the negatives of the pandemic gave me the positive of the time. And like you said, you know, there are things that you need to for the success of any business, I call it time, talent and treasure, you need the time to do something for me it was that 10 months, you need the treasure, I was fully invested in this and had the capital to do this. And then the talent I had to build up because once again, I know what hats I like to wear, I love customer interaction, I like finding out is this right for somebody? Will somebody want this? Will they make money with it, and learn what they’re going to do with it and and we learn more from our customers than they learn from us. I mean, we’ve had some some interesting projects by our customers that have taught us things our machine could do that we never envisioned it. And so that’s an ongoing project as well, isn’t it to learn exactly what the capabilities are, of what it is we’re selling,

Debra Chantry-Taylor  23:12

To to learn and adapt to the market, I suppose as the market changes as well as you see new opportunities.

Paul Baron  23:18

Sure, and we’ve done that we’ve tried to pivot our business model is one where we offer exclusive territories to people, we are not a franchise, I actually have about 15 years and franchising experience, I intentionally created this business, not to be a franchise, we don’t want to reach into people’s pockets and take revenue from them and royalties, and tell them that they have to be called the wall printer. We don’t build their website, we don’t teach them how to use Facebook, we do provide a lot of videos and content for them to get off the ground and articulate exactly what this can do to evangelize it in their local markets. But we do give them ownership of their market where we sell only to them, they are required on their end to grow and buy more printers from us. Because we don’t compete with our customers. That’s something the German company does. They provide services, as well as the printers, we don’t provide the services of the only service we provide support and training for our customers. We give them an exclusive territory. They’re required to buy printers initially and more printers over time as they build up their market and their audience to be able to support it. Because that’s the way they’re going to hire people become a real business that’s going to create value for themselves and build something that they could then leave to their families, children employees or exit when they’re ready to exit. So that’s that’s our business model. And that’s something we learned over the time. At the beginning. Most people who start a business just as I’ve done in the past. You take anybody with a checkbook and a pulse I call it and then you’ll find out soon enough that they’re all bad customers just because somebody can afford what you’re doing, or because they like what you’re doing doesn’t mean that they’re the right customer. That’s something that I’ve learned the hard way. And now we’re at a point Ain’t where we do have the luxury, if not the learning to reject customers that come to us and want to purchase our products, when we really understand that they don’t really get what’s necessary, and they’re not willing to commit what they need to. Yeah, I think that’s

Debra Chantry-Taylor  25:16

true of all businesses, right, I think you made a really valid point that when we first started business, we will all take anybody with a checkbook because we need to bring in revenue. And I think that it’s a lesson I’ve learned throughout all of my businesses over time, is that the more selective you can be from the beginning, the more opportunity you actually you have room for more opportunity. Because the challenge is, if you take on board, those people who are not the right people, they generally use up a lot more of your resources, a lot more of your mental capacity, they’re very demanding, they don’t kind of give back in the same way that the right people would. And then if you’re tied up doing all that work for those people, you’ve got no time for the for the real opportunities for people you genuinely want to work with, is that what you found?

Paul Baron  25:57

Absolutely agree with your job. This is definitely a requirement, if not a mantra of any businesses, that is that you really do need to identify who those companies are that you’re going to benefit, and that are going to benefit you. It’s a two way street. You know, we’re trying to create this, we were just awarded coastal Entrepreneur of the Year Award, which is, which was a really big honor. As well, thank you. But it’s as much a testament to my customers and to my employees, as it is to myself having had the vision for this company. Because what it does, because and the one of the reasons we got this award, is the judges were there are several 100 applicants for this award. And we were and they judges go by the criteria of if you had $100,000 to invest, what small business would you invest in? So the fact that every every time we sell a wall printer, we’re really creating a business opportunity for somebody else. That’s what really drove home to the judges and what what succeeded in getting us the walk the award that we did. And that that makes me really proud because it is true that what if if we can go ahead and create a successful business, number one, they’re going to buy more printing machines from me, which in turn is going to make me more successful. And so that’s that’s really what what drives us on a day to day basis.

Debra Chantry-Taylor  27:18

Okay, fantastic. Hey, how do you how do you make sure that you share that vision with all of your team? What do you do to keep that vision kind of Top of Mind and ensure that they are executing on that vision day in day out?

Paul Baron  27:31

I pay them very well. Well, I’ll tell you that I laugh but then you laugh. But that’s the truth. I believe in sharing. I, you know, one of the best books I ever read was everything, all I really need to know I learned in kindergarten. And one of those things you really need to have learned is that, you know, you play nice with others you share, take a nap every day, maybe have some cookies. But you know, do unto others basically. And so I have a revenue share up opportunity for all of my employees, everybody gets a piece of the action. When we succeed, everybody succeeds. And they have a stake in it, they have ownership. And in fact, that extends not only from the sales process, but down to the customer support and wanting and the discovery process. When people come and visit us and see the machines in action and talk to us, they realize that we really care about the customers we have, and the businesses we’re trying to create with them or for them with our machines. And so everybody benefits by that, you know, we try to keep things light. Everybody cooperates with everybody else in any small business. And when I say small business, so I’ve got 15 employees in my business today, whether you have two employees or 200 employees, you have to have a lot more cooperation collaboration, to make things run smoothly. And for everybody to be successful. Nobody could do it by themselves. I certainly can’t. I have a sales team around me our technical support team, that we work with marketing support, inter interact on almost a daily basis, when a customer has an issue sales and marketing needs to know about it. So we can refine our message or refine our product to to support the needs of our customers, and to make our products perform better, have less less issues that are might be a barrier to the success of our customers. And that’s an ongoing basis. Yeah.

Debra Chantry-Taylor  29:31

And I mean, that comes down to the whole kind of delegate Elevate, you said you’re really clear about what hats you enjoy wearing. And we call it delegating, elevate. And we talk about elevating to your unique ability. So what your unique abilities are stuff that you’re great at that you love doing. And that’s usually where you add the most value. So by surrounding yourself with other people that you can delegate those things to where it is their unique ability and they love doing it. It just makes sense. That’s the only way you can grow right?

Paul Baron  29:55

Yeah, you have to you have to love what you do. And you have to as we’ve said a couple of times to this conversation, you have to find out what you’re good at and what drives you, you’ll never be successful, if you’re involved in a job and that job, you may be doing something that isn’t your first choice or your only choice. But if you’re surrounding yourself with nice people, and people that support you, and that care about you, and then also drives you to want to care about the company and their success, and hopefully you benefit by that owning a business is not for everybody, there’s risk involved. There’s a lot of a lot of angst involved. This is not an entrepreneurship is not a nine to five job. And especially when you’re dealing with a company, perhaps like mine, where you have that either vendors or manufacturers, or customers that are in all sorts of time zones. So you know, I’m going generally, you know, maybe I get a few hours sleep every night, but I’m usually up here and they’re checking emails and everything else. So and and even if you have a business, that’s a nine to five job, it generally is not really that because you’re thinking about things outside if it’s truly something that you love doing.

Debra Chantry-Taylor  31:03

That’s right, yeah. Okay. You have obviously got a huge amount of business experience, you’ve shared a lot of really great things with us, is the three kind of top tips or tools, because we know you’ve said to us it entrepreneurship is not for everybody. It certainly isn’t that beautiful hockey stick curve that we get taught in school, it’s a little bit more of a, I call it a roller coaster ride, there are highs or lows, we have, you know, we learn from our mistakes. And that’s a good thing. What are the three kind of top things you’d like to share with the listeners in terms of what you’ve learned from all of your experience,

Paul Baron  31:32

It’s been, it’s all always been, and hopefully always will be about relationships, the relationships you build early on in your life, that carry you through, you know, these these this saying, you know, be nice to the people on your way up, they’re the same people you’re going to see on the way down, either these relationships can help you through hard times, they can support you on the good and the hard times. But they’re they’re always there for the taking, listening, becoming a trusted resource to somebody, there’s plenty of times that a customer, we don’t have the product or the service, they want that something else may be valuable to them. Having stayed in touch with either your industry or other industries, I’ve had the good fortune of being involved in probably, you know, 2025 different types of businesses and industries and products. And so I’ve gathered, as I said earlier, not a lot of expertise, but a lot of peripheral knowledge about a lot of things. And so I can be a trusted resource to people and maybe point them in a direction that they don’t know how to go. And always looking for relationships, listening to people, you’ll have to listen, I know I’ve talked a lot in this because you know, you don’t know me and your audience doesn’t know me, I’m trying to give you some background. But generally to be successful, you really need to listen, develop a relationship with somebody that lets you find out what they really want, and what you can offer. And if you can’t offer something, maybe you can direct them to somebody or something that can fill their need. You know, so I think that’s relationship building is the most important thing. And then do your homework. You know, do your homework, make sure you are make sure you are looking at something that is a solution to a real problem. I can’t I can’t emphasize that enough. You can’t just do something because it sounds good. And it hasn’t the sizzle, not the not the steak necessarily. Yeah. So you know, that’s, that’s about it. And of course, make sure you have the resources to pull it through. You don’t want to invest in your time and your energy in something that may require an hour. And that doesn’t mean just money. That means you know, you have to surround yourself with people, the talent, or the finances that are going to let you get to the point that you envision for yourself or for your business. All of those things. I guess those would be my three top things.

Debra Chantry-Taylor  33:49

That is absolutely fantastic. Hey, look, Paul, if somebody wants to come and talk to you, either as a potential business mentor, or interested in the opportunity that you’re offering, how would they get in contact with you?

Paul Baron  33:59

Yeah, I don’t know what I don’t know. So I’m always looking to for interactions with people. LinkedIn is a great way to reach out to me, anybody could find me if they search for Paul Baron on LinkedIn, feel free to connect with me. If that if that means you want to chat, or you just want to engage in my network, feel free to do that. If somebody really does want to know about my specific journey now with the wall printer, you can go to the wall and fill out a quick form there and give me your information. And we can you know, exchange information and give you you know, a path towards learning more about what it is I’m doing today. But I’m happy to connect with anybody. LinkedIn is the best way to do that.

Debra Chantry-Taylor  34:37

That is fantastic. I look, thank you so much for your time. I believe it’s afternoon for you. It’s morning over here. But thank you for your time today. Real pleasure talking to you. And we’ll make sure we have those contact details in the bottom of the podcast link. So yeah, thank you both to you as well.

Paul Baron  34:51

Debra, thank you so much. I’ve enjoyed chatting with you. And I hope your audience got something out of this.

Debra Chantry-Taylor  34:56

I’m sure that they did. Thank you very much for thanks for listening to the podcast. You No better business better life. My name is Debra Chantry-Taylor. I’m an EOS implementer family business advisor, business and leadership coach, podcaster and speaker. However, I’m also a business owner with several current business interests. I’m fortunate to have lived the high life with all the lifestyle, the toys, you name it, and then I’ve lost it all. Not only once, but twice in two spectacular train wrecks. I know what it’s like to experience the highs and lows. I came across EOS when they launched into New Zealand using my entrepreneurs playground and Event Center in Parnell, Auckland. I love the simplicity of the tools and their philosophies within my personal brand statement perfectly. The brilliance is in the simplicity. I’ve always been passionate about seeing entrepreneurs live the life they love. And now I help them live that EOS life doing what they love with people they love making a huge difference in the world being compensated appropriately and with time to pursue other passions. If you want more information or want to get in contact about using EOS and your business, you can visit my website at Deb Deborah dot coach that’s dub dub dub Deborah D B ra dot coach. Thanks for listening.









Debra Chantry-Taylor 

Professional  EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer #professionaleosimplementer #entrepreneurialbusinesscoach

Professional EOS Implementer New Zealand

Professional EOS Implementer  Australia

Professional EOS Implementer UK

Professional EOS Implementer NZ

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