3 top tips from Vinny Potestivo:
- Every single person should be a podcast guest.
- If you don’t want to speak on podcasts, and you don’t feel comfortable, and ultimately, it’s not the path that is of interest to you.
- For the people out there who don’t know how to podcast, let me say it this way, focus on who not how, don’t try to become better at podcasting, find someone to be better at podcasting.
people, podcast, IMDb, create, business, processes, content, news, podcasters, discoverability, rss, creative, creator, awards, LinkedIn, podcasting, share, brand, visibility, SOPS
Debra Chantry-Taylor 00:00
Good morning and welcome to another episode of Better Business, Better Life. Today I am joined by the delightful Vinnie Potestivo, who is an Emmy Award winning Media Advisor and Creator Economist. And we’ve just been chatting about how that all came about. And it’s a fascinating stories. I can’t wait for Vinnie to share that with us. Hey, welcome to the show, Vinnie.
Vinnie Potestivo 00:19
Oh, thanks for having me. Thank you.
Debra Chantry-Taylor 00:21
Oh, look, no, having just had a quick chat beforehand. I know they’ve got so much stuff we can share. So I’m going to ask you to start by sharing a bit of your story, because your story is a really interesting one. And of course, he you’ve just recently won an Emmy, which, for most of us is way beyond our wildest dreams. So tell us a bit about that.
Vinnie Potestivo 00:36
Because first of all, there’s Yeah, well, it’s seriously an interesting story now that we can give context and we can shape our history. You know, based on our successes and failures that we’ve been through. I was lucky though, I went to school, close to step in Staten Island, close to Manhattan, I always wanted to be a Broadway producer, I wanted to be surrounded by talent. I was lucky to be born and raised in New York. And and like literally, like just gifted with surrounding myself. Actually, I was gifted with talent, but I didn’t have the talent everyone else had. And as a kid, I was a kid, I would get in trouble if I hung out with the five bad kids. So I started hanging out with the five most talented people and to be honest, it made me want to get into casting one night at school. I’m senior, October 1998. My senior year in college, I took out an ad on something called Backstage. This is a platform, then it was a newspaper for people who didn’t have representation non union actors, dancers, comedians would be looking for casting notices here and I said, if you were looking for future opportunities, please send your headshot and resume to me. Vinnie Potestivo, one campus Road, student pucks 577. Like I didn’t even have my I didn’t even have like an LLC in mind, I had no understanding of the structure of business, by the way. I knew at that stage. So that day, I knew that I was going to launch this company. Mostly, it’s funny looking back now I knew I had to launch a company so I could do the services that I wanted to do. I knew that I needed to construct infrastructure to be able to operate independently, especially in the 90s, where healthcare wasn’t made available individually and a lot a lot of the way that we as freelancers or in this gig economy can work. Now, a lot of that infrastructure wasn’t available to plug in, on a non business level, back then, I had this corporate sort of mentality, I loved processes, I was obsessed with economics and SOPs and the understanding of a process and how the alchemy of all parts of that process really could impact all of it. And to be honest, I was a data guy, I wave of Microsoft Access, and Microsoft Excel, I, you know, I let the macros do the work, you know, for me, and I built this database, I built this database where I started using it to stay in touch with those 700 people that sent me as a result of putting out that ad. And that action of building community ultimately left what was the small little world of the Internet back then. And a producer from Fox News, a brand new news network in the 90s. Found out that I was in casting and had this database, and I had the ability to identify and manage and communicate with large scales of people. So as an audience coordinator that was really valuable to them. They had a show called Hannity and Colmes show that sort of talked about politics from truly and fairly both sides of the aisle back then. So it felt really cool to be in the room in the middle, very young and tactful knowing that I’m responsible for getting the people in the room. And then they started letting me because I was working with people as they were coming in, they started letting me I didn’t realize this was producing, but they say sort of letting me pick the people who are asking questions. And then I knew what types of questions were coming from certain types of people. And when those follow ups were just because I was talking to them curious. And also, I don’t know, socializing, networking, we would say now looking back, but I was socializing, then I had no goal other than just to make sure everyone around me had a great time. I knew that if I can keep the energy, and if I can keep it energized, creative output, that that’s going to help impact the content enough in a far greater way. And that led to MTV News and from MTV News, I stayed at MTV for 10 years. And I got to mind some of the biggest news anchors on on CNN right now and ABC and CBS and NBC. And it’s like the cool, it’s the coolest. It’s been the coolest ride. And I think I take it I took advantage of being a New Yorker. I took advantage of not knowing a single person in this industry, but but figuring out how to meet people and I systematize that and I use that every year to be in and I talk annual The a lot because I like identifying the space that I’ve won one Emmy for one year, my 25 years of being in media. That’s part about it as it was last year. So it’s just my first. And now that I figured out the way to win awards is by applying that that’s half the battle. And if there’s any business that’s out there, now you’re looking as a way to, to reinvent or reestablish to expand market voice to maybe present authority awards are there so many awesome awards that are out there for many types of businesses and the actions that those businesses take? websites, emails, tech stacks, podcasts, there’s so many ways to stand out in this crater economy. And, and those awards end up being you know, tentpole moments, flag flags waving in the air for people looking for them. It’s a great I don’t want to really focus too much on the economy of podcasts, more so how this podcast economy is fracturing the market and how we, and what I know specifically, being an independent creator now, and 20 years old, 25 years of ad driven commercial public media, what I’ve learned what I what I’ve learned in what I’ve seen, what we what we spent money on what we don’t have to spend money on the the processes that help make sure that we’re being true to brand and that can we can actually scale when it’s time to scale, and that we’re setting ourselves up for success on that.
Debra Chantry-Taylor 06:36
That is also so I’m really, really fascinated because I work with a whole bunch of entrepreneurs, they they own established businesses, we talk to them about the fact they have to put systems and processes in place. And we talked about, you know, taking the poor processes and actually Systemising those, so you can humanize the potential of the business. So people haven’t got to worry about the basic stuff. But most entrepreneurs look at me in horror and go, but you know, I want to be creative that this is going to stifle my creativity. And yet, you’re saying that you’re absolutely obsessed with processes, and you are in prolong the most creative industries there is. So tell me a bit more about that. And tell me why. You know, what, how does it work for you? Why do you learn things.
Vinnie Potestivo 07:12
It’s like creative boundaries, because that’s actually going to allow me to have an export. So creative boundaries are important to me. Also, rules are important to me, because if I’m not breaking them, and I don’t know, if I’m expanding my boundaries, so processes are brilliant. Because sometimes, you know, it’s not working the way you need to because there’s a new way to scale. For example, you may have a blog, that blog might be connected to social media afterwards. So you might publish a blog. And then most likely the way that we amplify that blog as it goes to social media. And what I’m here to say is to create a better process your blog, if you you know, RSS, really simple syndication this idea of podcasters know it because we understand that the podcast, RSS blogs, you have RSS feeds to it’s weird to say this, but like blogs were first podcasters just louder. But once having an RSS feed, I take my blog, RSS feed, and I uploaded it to Google, I have a Google News verified blog, RSS feed, every single episode of my podcast that I’m doing, that’s published as a blog on my website is also going to Google. So if you go to news.google.com, I’ll be a listed source on Google. And I have other websites now pulling my RSS lead at one I got discovered on Google News in a way that that is meaningful, because the the way that RSS works, and just to let me explain it, I write a column called featured podcasters. And I publish a new feature podcast or every day, and I and then there’s a couple of other columns that we write on my on my blog as well feature podcast feature podcasts are top five, a podcast news, so I stay in my verticals. But I have separate RSS feeds for all those because I know different websites want different things. So I have lots of people pot, I have lots of platforms now pulling my featured podcaster. RSS to me, that’s exciting because that’s us. And I created this blog, I put the you know, I’ve created the blog in a way that puts the podcasters name in the h1 header of the feature snippet and of what this article is and then my blog is published on Google News being pub hub, Yahoo News, flipbook Apple news. And and I’m actually trying to tap into LinkedIn has a brilliant AI technology. They the the nickname is meant mentioned in the news. And what I’m figuring out is how to publish a podcast article through my verified RSS feed that I know is now hitting new sources. I have a short list of my of E magazines and news, art and websites that I know for a fact that LinkedIn is scraping to see if our names are on it because I’ve been observing in my feed if my friends get mentioned in the news, and what I’m trying to do is trigger the system, the LinkedIn system, so that all my followers get notified that I was mentioned in the news, instead of me trying to put a post out and then socializing it. And I set myself up as a source. And that’s something by the way, anyone who’s publishing five blogs or, or more per month, so if you have like one podcast per week, this is something that you can be doing that increases your publishing. And then from all of those publishing platforms like publishing is where we go to will publishing is where we create our content distribution is where we go to play it. So I’m talking about like news distribution. Now, from all of those distributors, social media is then amplified, as opposed to from my website or from probably it’s probably from Instagram, and then it’s probably repurposing content, which is also a trigger word for me repurpose this word is word of surprise. Repurpose to me. Are you surprised?
Debra Chantry-Taylor 11:07
Why did you What was it trigger? Yeah. Tell me when are you going through?
Vinnie Potestivo 11:10
Well, are you surprised that you have to advertise your podcast commercial every single time like it because repurposing is kind of like, you know what we would say polishing a turd, or throwing a ribbon on, you know, repackaging. Again, if you could pre purpose, which we do in television, I can’t deliver a 30 minute show the Osbornes without delivering five different sets of 32nd commercial spots, a 15 second commercial spot, a five second commercial, and that, by the way, that was 20 years ago. Now imagine, with a digital lay, I can’t even imagine what those those mandates are for deliverables are now for TV, because because TV, you know, TV, TV networks, they let the production company do all the work. But unfortunately, it’s a lot of output now, versus the good old fashioned, here’s a, here’s a 30 minute show. But in TV, we know when we have advertisers or sponsors we have to support but we also know we have real estate and other collateral off network on network, we know we have holes that we have to fill that are a certain length, and pre purposing, identifying that I need to have 45 second audio spot or a 32nd video clip that I can be using to help me get this message out. If I can put that into the alchemy of the project, if I can create that, while I’m creating us this core piece of content, then I’m really being mindful of the audience that ultimately this is going to be advertised to, which is like, that’s the growth audience. That’s an important audience. You know, for us, that’s, that’s really how important it is to pre purpose and when you pre purpose. It allows you to build relationships with meme accounts on the so maybe you reach out to a couple of meme accounts on Instagram to have 10 million and say, Hey, every single month, I sit down with these types of people, what can I what could I be giving you that would be a value to you. And it allows you to have an ongoing relationship again, because you’re, you’re supporting this conversation, and you’re presenting yourself as a source, not as a story. If you want to leverage into by the way, I can point to every late night talk show right now that I just said, Think of every every Jimmy Fallon skit ever that you’re like, you watched you, oh, my God, that’s gonna be hysterical. I can’t wait for even say it. I can’t wait for it to be on Instagram tomorrow. So I can share it. Like you know, that’s where it’s going. That’s how the public sector of media is leveraging its time and money to create assets that flourish in the private sector and the social sector of media, which is social media. And then here’s the killer part. And here’s what Bravo is doing, if you want to understand the impact of a brand. Bravo basically controls if the housewives may or may not do appearances on podcasts. So the housewives have to get approval from Bravo, which means Bravo is controlling which podcasts those women can go on, which also means they’re supporting those podcasters and podcasts that they do and that probably enhancing their visibility. And think about this. If there’s one season of housewives, it’s 24 hours, roughly, not including content, not including commercial 24 hours of content that Bravo is producing, how many 1000s of hours of content, are they now getting podcasters to create for them. And that’s the level of pre purpose meant that I’m talking about when you when you when you say we’ve got something valuable podcasters wanting, they spend all this time and money and by the way, it’s not even about time and money and passion, and purpose, and all the things that, you know, there’s a lot of easy ways to create nowadays. podcasters we got to do research publishing, there’s so many steps to it. Not to say that it’s I wish him is as easy as posting on Instagram. But it’s not as difficult, I want to say as posting as it used to be recruiting core content, right? So I get excited about that piece. And for this business is established businesses creating core content. And I learned this from MTV, when you have executives and I specialize really with founder led businesses. So those could be celebrity owned businesses, a lot of QVC brands, people who are empowered by the audience that they’re supporting with their services and products, that when I can get them to pre purchase, when I can get that level of mindfulness up there, it trickles all the way down to department leaders, to the executors to the managers. And it’s a way to it’s a way to get company messaging out through your staff and through your personnel. It’s funny through the talent that I love that they call employees and businesses now talent is so cool. It’s so welcoming and inclusive. And like I told, I think I started this off by telling you while I didn’t tell you someone told me this, but someone told me I wasn’t talented. So that’s why I had to surround myself with super talented people. I was like, Well, I gotta overcompensate, then if I don’t got it, I gotta get someone Starshine next to me, it’s all star shine. So like, you don’t know if it’s coming from me as I’m as we’re all bright together. And that’s what I do. I keep that bright, light shining, and I find new ways for people to stand out. I had mentioned earlier awards are one of the ways can I just in this crater economy. Can I drop one more quick tip that I’m like pretty passionate about? Oh, absolutely, please. Yeah, it’s a big one. Because Because in television, it’s really prestigious to be an executive producer and film. It’s, it’s, it’s prestigious to be a producer and executive producer. And I think that as I’ve worked in business, a lot of people who’ve left their companies sold and retired and gone public or figured out, you know, how I’ve stepped away from it often stepped into media. And usually there’s some type of financial role they play. They’re funding a creative element or getting something out there. They’re empowering a production. The cool thing about what’s happening now, thanks to Amazon, and IMDb, the Internet Movie Database. imdb.com is a place where we go to check out who’s in our TV shows who’s in our films and podcasts are a viable intellectual property a viable form of IP that deserve and can earn credit on IMDb and this is big. Because this creates a this creates dozens of link backs and data points that do not exist. If you are creating podcasts for example, you can upload your production company, you will not only have your own profile in IMDb, which is where like local news goes to see who are the people talking. So like if you’re a lawyer. This is a great example of why you should want to be on IMDb because local news is looking for great lawyers who are articulate not great TV hosts who might have legal backgrounds that was kind of like two years ago, and the real people economy now it’s a crater economy. So the level of the level of trust switch again, I might be overgeneralizing, but just based on if I’m investing in the next six to 12 month brand strategy, I’m hearing that from Booker’s today show at GMA on on local and national radio as well. So being an expert in your field and being identified as being well spoken on a platform, like like IMDB is a great way to stand out all of your guests. Get connected to your platform award, you win, get credit to your platform taglines content, and it will change overnight, it will change your Google image search. I promise you if you’re not on, like it’s easy to say this but if you’re not on IMDb yet, I will grow your visibility by like 40,000,000%. Like is the entry point if you’re on it, a solid 10 to 20 million if you haven’t updated your IMDB profile profile recently, and every single time there’s a late night show and there’s a celebrity appearance on those late night shows, those late night shows have pas that go straight to IMDb and list that appearance. That’s how important being listed on IMDb for the creative actions that we’re doing, you know, have impact on our discoverability. And that’s something you set it and forget it that’s evergreen and always on. And if you’re connected to it, it will always be feeding your visibility.
Debra Chantry-Taylor 19:28
So I had no idea because for me Yes, I use it all the time to sort of find out you know, who isn’t the TV shows and the film woven was the film made, etc, etc. I had no idea about the broader kind of range of it. So that’s really fascinating. And I love your example of a lawyer because I think that for a lot of people listening right now will go away. But you’re in the creative industry. You know, this is all great for you. How does this work? For me? My business is professional services or a family run business but it still has the same impact right?
Vinnie Potestivo 19:53
I’ll tell you why. I as a pure creator, not as an advertising creator or marketing creator I stand out, I feel at least I feel or at least this is how I’m positioning my brand to be. And so this is the way I feel. I feel like I stand out on LinkedIn right now. Because of my professional creative background, the level of productions, I’ve worked on independent. And professionally, I feel like I stand out on LinkedIn, a business platform where usually I would feel like, Oh, I’m just the TV guy, or I’m just the podcast guy, or I’m just another person saying they have a podcast and I don’t even talk about you know that. And it’s away from I think that I’m, in other words, I think I’m exotic on LinkedIn, the same exact reason why I think lawyers are exotic on IMDb and bakers, and, and contractors and architects, I mean, your specialty, yours, this is the coolest thing. We go here. And I’m telling you, that the public sector of media looks at IMDb for I’m going to be first probably, if they want to book you directly to come on CNN thought, whatever, whatever’s happening in the news, and they need you to know that that’s a great place to be. And I’m a big fan of helping people get discovered. I put you under the nose of like the person who’s looking to be really honest. I don’t try to make I don’t tell people to post a lot on Instagram, I don’t think you need more visibility to increase your discoverability you need more shareability to increase discoverability but not visibility visit increasing your visibility put you everywhere all at once. If people aren’t sharing a simple presence of you. Yeah, that’s that’s an that’s, that’s something I can actually help any business do. That’s something I realized we’re guilty of. I’m guilty, I was guilty of it. Back then. I was saying all these bad stories. So how are people possibly going to say good things about me, if I’m only giving them the bad stories, and by creating these pieces, it really changed, it really changes how how people can share us a great example. Around this holiday, you’ll you’ll find something this holiday or some toys and gadgets, something that you love, and you’ll buy six of them. Because it’s the right price. And more importantly, it’s going to allow you it serves your ego, this this moment of discovery, where you know, you identify something that you cannot bring to your secrets and or your family or your siblings or however we do the holidays and give those friends away and know that you you were able to bring value Enders at this discovery piece in it. Right, and they’ll get you that way. That’s how they get you That’s five new things you got to let your family know about be the one to get it. You want to be the cool and this is the product you got to you know, they there’s an ego piece in in discovery, sometimes discovery we’re so focused on us getting discovered near what I tell casting directors, I’ve been in a cup I’ve been in some like, back, I’ve been in the background of like the Irish man section of the city and a Thomas Crown Affair. By the way, every single time, it was the coolest, the coolest movies I’ve heard. Every single time I met those people, I said, I’m gonna get to do this, and you’re gonna be the person who discovered me and I’m never going to forget, I’ll never forget you for discovering me and giving me this opportunity. And I always say that in the castings. When I knew I really wanted something to happen, because I was trying to say like, this is like, you’re part of my story. And like if you if you want to be part of my story, here’s, I’m giving you a big way into it. So much so that when I became a casting director, I you leveraged that emotion. Well, producers listening to this, I leverage that emotion, I would I would come into MTV. And so here are five people who’s going to get on another network. You want Nickelodeon, Disney who is going to come in and get these five people that I know for a fact need to be on our air. We either get to claim that we launched ours or we can just be serving pop culture and no offense. But the 10 years that I was at MTV, we created some amazing game changing opportunities for people to show you know, we took MTV used to give artists three minutes to tell their story and music videos, I read we ramped that up to 30 minutes, 60 minutes, I said, I did not mean to say I rajasah my boss, my mentor, like the man who is everything that would be zero in terms of having access to making the change that we got to make to him. And it was his vision that really did it. But I get excited again about about knowing that when you create space and time intentionality. When you’re when you’re purposeful about the content you’re creating and how it will be shared. That’s all that matters. If you’re looking to increase your strategy and increase your views or increase your top of funnel or at all starts with creating the actual piece of content.
Debra Chantry-Taylor 24:44
Yeah, I mean, I always ask I guess to give three tips we all have already kind of covered naturally to them. So pre purpose your content not not repurpose it because that’s not the right way to go. Get yourself onto IMDb even if you are a lawyer, a baker, whatever you might be. It’s a great place. for you to get picked up, if you like, what were your third kind of key tip for the listeners,
Vinnie Potestivo 25:04
Every single person should be a podcast guest there is there is nothing that I’m creating, collaborating or making at all, in my opinion, that is more valuable than getting just show up with value, a space where I get to be, honestly and authentically myself and truly connect with somebody who I trust and share information with somebody like you, Debra, who elevates it, and amplifies it, and distributes it, and believes in it, and we’re part of it. And not only is there an output on your channel as well, this conversation affects the alchemy of what I’m creating, and how I’m moving forward. And there will be a conversation after this ever where I asked you maybe one of these days, 100 days after it airs right after after this airs on your podcast, maybe would you consider letting me have this episode and airing it on my podcast, because I’ll push as many people to you as possible. And by the way, when you were a podcast, y’all better leave that five star review, like I better see better see this be the episode Debra, that gets us like I want, I want to see my friends names on your five star review board, leaving you messages that that’s the level of energy that I know I can create, you know, as a podcaster. And as a business owner. And, and to be honest, I actually have very regimented times that I scheduled to be a guest on podcasts. So I’m saying yes to everything all throughout the month, I have very locked in times I maximize my time together. I’m not worried about the dogs, the kids, the payroll, all other distractions. These are these are my two hours a day that I know I can have output. And it is so rewarding. And it’s it’s a brilliant way for anyone whether you have a podcast don’t have a podcast or thinking about a podcast. You don’t know if you should have a podcast. If you being a it’s like being Thanksgiving days guest it’s like the work. Yeah, you know, I gotta know what’s going on with like, I don’t know what was going on with mom and all the kids, I got to do my work but didn’t show up with my own plate of value, and enjoy the space that I’m in. And I can do that. And to be honest, it cost me nothing more than time. And in this day and age where time is a luxury, what you’re about to do with this episode is like a 10x the amount that I could have if I was just going to make a post about this topic. And I really really can’t stress how easy it is I use pod match. I love pod match. So anyone who’s listening to this, look in the show notes, click on Debra’s pod match, link, and please come join us there’s actually a book out now that I got to help create that how to maximize being a guest. On podcast, I really truly believe in it. 25 years ago, I was the guy at MTV walking around in the studio, asking people if they were asking artists if they wanted those are opportunities, creating things just based on what I was hearing, I’m doing it now as a podcaster. I’m doing it a lot on pod match. So if there’s anything I can do to help you guys be successful in in your own personal brands in your founder led companies or, or even the infrastructure, the SOPs for internal communication between executives. And maybe sometimes there’s like a founder lead an executive and a row of talent that are public facing also. So it’s just understanding how to leverage to be honest, like the face real estate, especially on social media, so that we can connect with people because like the power and people’s ridiculous podcasting isn’t proof of it.
Debra Chantry-Taylor 28:39
Yeah, that’s awesome. Hey, so we’ll put a link to that book, obviously, in the show notes that people can actually get to that book. What about if people are feeling a bit nervous about going on a podcast? You know, I think you and I are obviously natural. We love to meet people we love to, you know, find out what’s going on. But for some people, they’ve got all but you know, having to talk on a podcast can be really scary. What would be your advice to them?
Vinnie Potestivo 28:59
Okay. My advice to them would be well, first off, if you don’t want to speak on podcasts, and you’re and you don’t feel comfortable, and ultimately, it’s not the path that is of interest to you. Then there are other directions I would go in. But if you’re saying to me, Oh, I wish I could do podcasting, but I just don’t know if I’m good at it. I wish I could X Y You know, if you feel like there’s this opportunity. I would say two things. One is I don’t know if you are as clear in what you want to share or what you want to talk about as you need to be and I’m not saying you need global clarification. I think a lot of us have global clarification of what we’re doing. It’s these 45 minutes, 15 minutes, 30 minutes only conversations in podcasting, where time is crunched and we want to get as much value out there as possible. But know that if we confuse we lose, so how important it is, as Debra did for us to sector three. Trust me there’s plenty more to learn. But it’s I think that’s part of it. That was for me that was part of it also, in podcast guesting have to be honest, it’s the people. So I trust you, I know that ultimately you have total control over this recording, but not some company or business. And I know that you’re not you can’t say to me, Oh, well, it’s not my footage, someone else took it. And I don’t really have control over it. That’s, that’s what happens in TV and in news. And that’s the AHA gotcha journalism piece that I think scares some people away from showing up live. And, and, and I think that one clarity in what you want to say. And to it’s like trusting people, it’s really what it is, it’s, for me,
Debra Chantry-Taylor 30:44
It’s all about building each other up, right? So on a podcast, nobody wants to make anybody look bad. In fact, we want to do everything we possibly can to, to offer value to our listeners. So I think you’re absolutely right. It’s not the same as being a being on live radio once I was so petrified. Because they do they try and trick you, they try and sort of take you down a route. Whereas this is not what podcasting is about. It’s about actually sharing the stuff that we know that we know can help other people.
Vinnie Potestivo 31:08
And you start small, you know, and we have conversation, like we talked for, like we’ve been talking for weeks, if not months, by the way, first off, I think I I can honestly say I think I’m good at casting and like, I trust the casting. i There’s so much though, that happens when I send an invite to a podcast, and I’m interested in being in there. So I’m inviting you into my world, and I’m opening it up. I’m not showing up apprehensive or nervous about which direction you but we’ve done so much back and forth. And I’m not stepping into an unknown territory with something that I feel like doesn’t have control over the conversation. So so much of it is an individual process. You know, for the people out there who don’t know how to podcast, let me say it this way, focus on who not how, don’t try to become better at podcasting, find someone to be better at podcasting, within Hey, I do that stuff. Like I pretend to interview people on my zooms I, I have something called the Creator hub. Everything I talked about is documented, it’s free. I have clients that they pay for Master my software as a service clients that pay for master classes, and I’m able to offset the costs of any membership for life. So anything I’ve talked about is all the SOPs, every process that I’ve talked about how to get your podcast on IMDb, those 99 awards worthy of winning, how to get paid for having a podcast, by the way, there’s about 50 Crater platforms, I strongly recommend y’all put your names on, it’s weird to see this. You want to get paid from podcasts, put your name on the list where the checks are. And then they call you and they say, Hey, you got 200 people, this is exactly what I’m looking for. And you’re like, what? me really? Is this really my? Yeah, you gotta be in it to get selected and get picked it and they’re looking for us. Amazon just launched something comparable, by the way to where, okay. Amazon market is now leveraging access to brands and creators to make stronger connections, and conversion. So again, people it’s all about the who not to
Debra Chantry-Taylor 33:07
How, yeah, awesome, as you said, I mean, it’s like, you’ve got to put your hand up, you’ve got to put yourself out there otherwise, it’s never going to happen. And so that’s how you got your your awards is by actually saying, hey, look, I’d like to win an award. Let me put myself forward for that. And, and same thing with podcasting and stuff, too. Hey, look, we could talk for hours and hours and hours. Because I know we’ve got a lot in common. But in terms of people working with you, I know you’ve got all this free stuff. And that is amazing. We’ll make sure we put links to that. But if somebody actually needs some help, because for a lot of people who are running a business, their forte, their their thing that they love, their unique ability is actually you know, running the business being the visionary being the integrator, which might be but they might want to actually get some help with this. How would they get that from you? Well, how do you work with people?
Vinnie Potestivo 33:47
Oh, yeah, that’s awesome. Yeah, I work one on one. And I just launched my inner circle for creators. So whenever you’re listening to this, it’s launched, which is so nice to say. And to be honest, I took two years to figure out how to work in a group setting. I’m really, really good one on one like that, that I can I know for a fact that I am the things that I can do with you as a solopreneur as a founder led company, I have I have 100 and million dollar brands that I’m working with that are dominant in Sephora and blue mercury and QVC that have founder led faces at the profile of the company, but it still is about community and how do you empower those ambassadors? How do you empower the, the mentors, so so so it’s a really custom, you know, basis, I look at a lot of SOPs and processes. So I’m definitely going to look at something that I’m going to look at something and my prognosis will be sustainable. It will not be a quick fix. It’ll be a permanent fix, or at least a structure of a way to set you up for success. That ranges from how you know for some clients I inherently work, I’ve gone through their offices and I figured out where we can put a Instagram studio and converted that into a podcast studio and then converted it into a live hit studio for QVC. So they can save time instead of having to go down to QVC. From New York, they can save time doing that now that QVC lets people do live hits from high from so. So if you have, you know, so there’s like unique data points that are in creativity. And I think I’ve worked with certainly the one percenters, Ashton Kutcher, Sharon Osborne. We got to put Beyonce in her first film, but Mandy, like I’ve worked with the one percenter creators, and I’ve worked with the one percenter business owners and we all have the same issues. By the way, we even the non one percenter have the same issues, too, a lot of it is, is processes. And on the understanding of, of, by the way, the lack of a machine, or the understanding of how the machine works, or the plumbing of the machine, they’re so creative, be creative creativity is the act of scaling an idea, right? That we create something is it’s in my head, it’s in your hands, we’ve created it, it’s in your eyes, in our minds, it gets in our mouths, and it’s out there we’ve created it, and how I can help people scale, it’s really an individual process, depending on the scope and size of the business. And then for people who don’t have giant teams and aren’t, you know, running 40- 500, you know, staff employees and working globally. I think my inner circle for creators is a pretty solid opportunity to learn how to how to create content, who to create content with how it could be distributed, how it could be amplified, how it can be aggregated, syndicated like I throw in all my media where it’s those, that’s money. Yep, syndication is money. Aggregation is money. Like there’s, there are things that we’re not doing with our privately owned content that networks do to make money that we just don’t know about. And those are the some of the little things that I know that I can take on or the board individuals take on as well, like, as I said, a giant website or my personal tiny little website, as long as I’ve got a blog, I can be a Google News verified RSS feed.
Debra Chantry-Taylor 37:07
That was that was something I learned from this morning. So thank you very much that
Vinnie Potestivo 37:11
I want to know how discoverability on search engine result pages and SERP and Google, and what’s feeding those snippets that are popping up in knowledge panel information, and we’ll do another episode. We just want discoverability alone. Yeah,
Debra Chantry-Taylor 37:25
I’m gonna take your phone. So what’s the best? Best way to get in contact with you? Is there a website is an
Vinnie Potestivo 37:33
Vpet.tv That’s it. And I’m on LinkedIn. Say hi. You don’t gotta wait till the last minute to start.
Debra Chantry-Taylor 37:41
You are beautiful. Yeah. And I must admit, I’ve been a little bit distracted with my father passed away a couple of months ago. So I’ve been a bit busy kind of sorting that stuff out. And I’m actually recording from my home today, which is not normal I used to do in the studio. But when I actually finally got around to finding you on LinkedIn, it was like, Oh, my goodness, this man is amazing. I can’t wait to talk to you. So yes, as he said, don’t leave until the last minute. Get on there. Have a look. He’s got some amazing stuff he can share. So hey, Vinnie, look, thank you so so much for your time. I really appreciate it. I got one very, very quick last question. And I know you’re likely for this. But you shared with me You’ve obviously got an Emmy, which is really cool. You’ve also got a goat, right? What does it go towards? And what does that mean for you?
Vinnie Potestivo 38:16
Shout out to Connor the content King Dubey of LinkedIn, it’s literally the most brilliant thing. I mean, just it’s just brilliant marketing. Yeah, next to Miami, I’ve got a cute little goat statue with Greatest of All Times marketing king. And you know what, it’s just a friendly, you know, I worked so hard for some awards last year. And it was a really nice reminder of the power of people again, I fall on this line a lot. I don’t know why I really believe in it, though. It was a really cool gesture. And I thought it was a brilliant piece of marketing collateral. And it reminded me of first off why networks even have more chose in the first place because people share when they win awards. So people feel good when they feel acknowledged and heard and you know, valued. And that was just a small little gesture of from a friend. I’ve gotten now Oscars from Disney and I’ve gotten Moonves from MTV which have a corporate vibe to them albeit cool, but this was something pretty neat. And hey, that’s a good room. I’m glad you brought this up a good reminder that we all could be doing that you know that we all could be creating our top fives and finding building stages where we can be the source for discovering and elevating people that’s a great I love that little goat though. So my goat keeps make me happy. And I’m watching Yellowstone, which is all about Montana and the wild wild west so I have my own little I’m playing Barbie doll is that 45 you got it.
Debra Chantry-Taylor 39:42
We love it. I love I’m a big kid myself. I completely get it. Hey, Vinnie. I’ve got to say goodbye. But hey, look, thank you so so much for everything that you have shared a fellowship now as an owner as well which is always kind of fun. So we had our share of our dogs before and minds is joining me at the moment. Look forward to keeping in contact and I’m definitely getting you back. So, thank you for your time we’ll talk again soon.
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