Top tips from Scott Rusnak.
1. .Mindset tip.
If they can look at life as an infinite game, and this game can be designed with their version of success in mind. They’re going to be that much further ahead. It’s not your teachers version, your mother’s version, your dog’s version. It’s your version. You gotta own it. The next one is maybe a little too soulful, philosophical for some.
2. You have got that mandate to influence as a leader.
I learned this from a good friend and client, his name is Greg banner. And he said, Scott, you got a mandate to influence as a coach. And I’ve got a mandate influence as a leader. So as a leader, you’ve got a mandate to influence doesn’t mean you need to sorry, Mr. Putin, you don’t have to be a type of autocratic leader that says, here’s what we’ve got to do. You’ve got a mandate to help people to influence others around you.
3. Use that people analyzer on yourself.
I think the last part is something that is near and dear to my soul, is use that people analyzer on yourself, checkup from the neck up each and every morning. And our core values are quite simple. I won’t list them all on board when they go, but are you humbly confident? are doing what you say? Are you doing the right thing? And are you for me? Are you living with purpose, so really checkup from the neck up every morning, before you step out of bed, and I think if you do that, and have a little bit of gratitude for where you’ve landed, it’s going to be a heck of a lot better day.
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Debra Chantry-Taylor 00:00
Welcome to another episode of Better Business Better Life. I’m your host, Debra Chantry-Taylor. And I’m passionate about helping entrepreneurs live their ideal lives by creating better businesses. I’m a certified EOS implementer and FBA accredited family business adviser, and a business owner myself with several business interests. I work with established business owners and their leadership teams to help them live their ideal entrepreneurial life using Eos, the Entrepreneurial Operating System. My guests come on to the show to authentically share the highs and lows of creating a successful business and how they’ve turned things around in their business using EOS tos and traction.
Scott Rusnak 00:46
But really, within the book, I want people to take hold of the lessons that I had to go through, and the things I’ve learned as a coach, so that they can really become the architect of their life. And it’s just like building a building or building a life to say I’ve done it. Within that I want them to think about where they live, where they’re working, where they’re playing, what they’re doing, and is what they’re doing really fulfilling their purpose. And to go to Simon Sinek terms, what is their why, why are they doing it? And when people can get a hold of their where, what are they doing? Why are they doing it? They seem to have this magic formula that will propel them to success. And I would say the universe conspires for those that compartmentalize those three things.
Debra Chantry-Taylor 01:45
Today’s guest says in his reworked book, most everyone will be in the same place this time next year. Make sure it isn’t you. He is a world class athlete competing at an international level as a cyclist. He’s built and successfully exited several world class technology companies competing with the likes of Apple, and he’s the author of the entrepreneurs Field Guide. Today, he’s going to share with us how you can design your life before someone else does, along with real life stories from his own journey and the many businesses he has worked with over the last 35 years. Please let me introduce Scott roughneck expert, iOS implementer, high performance leadership coach, and someone I’m very proud to call my friend and colleague. Welcome to the show, Scott. Debra,
Scott Rusnak 02:23
It’s always an honor to be on your show. And one of our core values at EOS is humbly confident. I used to own a couple of software companies, but I can’t update my browser on my laptop. And we’re worlds apart. And we made this happen. So I’m absolutely thrilled to be on your show. Thank you for inviting me.
Debra Chantry-Taylor 02:46
Absolute pleasure. I’ve been really looking forward to talking to you this about the third podcast, we’ve done it every time I walk away with huge chunks of information that is helpful for myself. And I know it’s helpful for the for the listeners too. So you sent me through your reworked book this morning. And I started reading it and I was reading about the cyclist thing which I don’t know that I’d actually read properly before. So you started cycling and almost gave it up before you eventually became an international world class cyclist? Is that right?
Scott Rusnak 03:13
I had an epiphany that was caused by a ego driven activity at a young age, I was racing my bicycle to race my bicycle. And I want business owners who are listening or watching this podcast and think about it. Are you just in business just to run your business? Are you shooting for the right? Finish Line, the right race that you can win? And if you’re not doing that, do you have a plan and a coach to help you get on your way. And my epiphany happened, thinking that I had the ability to win the provincial cycling championships at a very young age. And I think I got fifth or sixth place in that race. And then the esteemed national team coach came and tapped me on the shoulder and asked me when I was going to just stop racing my bike to race my bike, and really put together a plan to win the races I was most suited for. First of all, I was honored that he even knew my name. And I was even more honored when he took me under his wing and said, Let’s build you a plan to help you get everything you want. And the crazy part Debra Is he allowed me to get there never made the Olympics didn’t win any world championships. But what he taught me became almost the foundational elements of what you and I now teach within EOS. That really comes back more about that. Yeah, that really comes back to the fact that if you don’t have a plan that has got actionable elements within it, you’re not going to get what you want. And within Eos, we call that the V to the vision traction organizer. And in cycling days, we used to call it the map which coach does lovingly called my accountability plan so there’s lots of tie ins to Athletes and entrepreneurs
Debra Chantry-Taylor 05:01
Fantastic. Okay, so you took on board that advice. And you, you did really well in the sort of cycling industry. But tell us a bit about how did you get to be because you’ve had a couple of really successful businesses? you’ve exited them. And now you’ve worked with I mean, I’m guessing it must be I don’t know how many hundreds of businesses I’m guessing, is it?
Scott Rusnak 05:20
Yeah, I think so. 1000s of entrepreneurs and businesses for sure. Yeah.
Debra Chantry-Taylor 05:26
So how did you get into that journey? Interesting
Scott Rusnak 05:29
thing, I was introduced to the tools within the EOS toolbox and the book traction. It helped me exit those businesses. And going through that journey, our coach made it quite obvious to me that roughneck, you are a way better coach than you are a entrepreneur, a leader, whether it was CEO, Chief Revenue Officer, whatever it was, like, you’re good at that. But you’re much better at motivating and putting the structure in place to help those who surround yourself, get what they want from their lives. And I was about 15 years ago, when I made the pivot to becoming a coach. And it’s been a wonderful, wonderful journey.
Debra Chantry-Taylor 06:10
Absolutely. And I know that you, I’ve been following you on sort of social media as Slack channel and seeing some of the amazing things that you’re doing with your businesses, which is just great. So the title of your book, you know, the entrepreneurs Field Guide, it’s like designing your life before somebody else does. What is what is that all about? What do you mean by that?
Scott Rusnak 06:26
I almost wish I could change the title. And you know, the book came out five or six years ago, Amazon won’t let me I don’t want to get let go of those five star reviews. But really, within the book, I want people to take hold of the lessons that I had to go through, and the things I’ve learned as a coach, so they can really become the architect of their life. And it’s just like building a building or building a life to say I’ve done it. Within that I want them to think about where they live, where they’re working, where they’re playing, what they’re doing, and is what they’re doing really fulfilling their purpose. And to go to Simon Sinek terms, what is their why, why are they doing it? And when people can get a hold of their where, what are they doing? Why are they doing it, they seem to have this magic formula that will propel them to success. And I always say the universe conspires for those that compartmentalize those three things. I
Debra Chantry-Taylor 07:28
have to say I completely agree. And I think it’s also really important because you know, businesses don’t always grow on a beautiful, you know that that lovely S curve that they show us the hockey stick, they don’t always grow like that. But if you’re really clear about why you’re doing it, and who you’re doing it for and what you want out of it, then and where you’re doing it, then you can always tie back into that and it can help get you get through those tough times, and make decisions to move forward towards that.
Scott Rusnak 07:52
I love the fact you said the word hockey stick on thinks they’re gonna have this amazing growth. And I was a hockey player growing up in Canada, and the hockey stick can actually cause a lot of harm. If you’re always shooting for these are not my teeth. But we can spin that back to business do you need to be bloodied on the ice, achieving what you want? You know, that’s the how mentality if we think about who we can surround ourselves to help us grow and build that business, obviously, your great great employees and other people on your leadership team, but who’s looking over your shoulder. And, you know, Debra, shout out to you, you built an amazing practice as a coach in New Zealand. And who are those people that need that third party advice, and they’re out there, when they can drop their ego and become humble and realize that the coach will help you get there? Maybe they don’t need to leave the blood on the ice. And I think you and I both learned those lessons the hard way.
Debra Chantry-Taylor 08:50
Salutely and I wouldn’t I would never change it. So it’s certainly some lessons to be learned. That’s been good. But I’d like to better share that to hopefully stop people getting quite so bloodied on the way. There. Yeah. So you work with what we would consider a lot of high performing teams, what do you think is the difference between a high performing team and an average team, purpose
Scott Rusnak 09:11
Driven teams that live and breathe with their core values in mind? And Patrick Lencioni, his book, The Five Dysfunctions of a Team, he says it’s not technology, it’s not finance. It’s not strategy. That is the ultimate ultimate competitive advantage. It’s teamwork. And teamwork is that ultimate competitive advantage because it’s so hard to find. And once you have it, you never want to let go. So if you can find that greatest team out there, we can talk about the Kiwis. We could talk rugby, we could talk ice hockey, we could talk about any team, but if there’s too many eyes in team, you’re not going to get there. It’s the we that will get us there. So quick shout out to mar residential and Mark Rody, a really great client of mine, that five years ago set this target and this Target was their core target they were really shooting for. And they’ve been able to assemble this amazing team of young leaders, and some that are close to my age, they’ve really been able to pull it off. So it’s the teamwork part, Debra, for me, that’s one on one and really having a purpose.
Debra Chantry-Taylor 10:18
And I think some of the businesses that we actually start to work with may have been around for a long, long time. And sadly, the team that gets you to a certain size may not be the team that gets you to the next level up. And some sometimes you have to wait that regularly, you have to review that and say, Where are we really headed? And what is the right structure for us to actually achieve that? And then do we have the right people do that?
Scott Rusnak 10:37
I love it. Every one of the quarterly is every 90 days when I meet with my clients, I’m sure you do the same. We look at the accountability chart, are Do we have the right structure for this business? Yes, we do. Are the right people in the right seats within that structure. And the way we figure out if they’re the right people, we’ve got this amazing tool called the people analyzer. And I’m sure anyone listening this podcast, Debra will send them the free tools, or I will send them the tools. But if we can take that people analyzer that Gino Wickman created in the book, traction, and lineup, our core values, and make sure people are plus across the board and that they get their job and want their job and they have the capacity. They have the ability to checkup from the neck up before they come in the session. Or as a leadership team, we get to evaluate one another. So are they the right people in the right seats? And do they fit that people analyze it. And then the next tool is something we call the delegate validate checklist and call out to dance all of it. That’s where we really make sure someone’s running within their own unique ability doing what they love and what they’re great at.
Debra Chantry-Taylor 11:45
And I think it’s important, yeah, that the whole way that we use this accountability chart that people aren’t as elegant is about looking to the future as well as it’s not what is here, right here right now. But for the next six to 12 months, what do we need to to be how, you know, how do we be structured to actually achieve that. So you’re actually moving forward all the time, as opposed to standing still.
Scott Rusnak 12:04
I love you said that. And you’ve mentioned the US Slack channel, we have this private Slack channel amongst the coaches. And I like to throw the odd thing in there. And I like to shake things up, because that’s what I do. As entrepreneurs, the trickiest part is you achieve something, let’s say you’re at the end of the year, you achieved your one year goal, you’re ringing the bell, it’s I think they’ve been and if you don’t have a team that you’re aligned with that can help you set these bigger, long range core targets. It’s a moment it’s a fleeting moment of satisfaction. And that disappears the next week, the next year. And like, why am I doing this? So we go back to that core target and say, what’s the infinite game that we can play to make sure that we’re always getting what we want for our business in our lives. And it’s a really good time this time of year, because we’re doing a lot of the annual planning sessions. We get to challenge those clients by saying, Are you getting what you want and are really setting the right SMART goals for your business.
Debra Chantry-Taylor 13:05
It’s an absolute joy when you see people really stretching and really achieving that I’ve got a team over here Shut up their attention seeker, who their, their 10 year target is to have 6 billion followers. And they’re a digital agency. And if you think about it, when I share that with people, they said with 6 billion people in the world who have access to the internet, so yeah, but this is 10 years out, who knows what’s gonna be happening in 10 years time. And because that’s their core focus is to do cool shit. So they kind of go, we’re gonna have 6 million followers, we’re gonna do cool shit. And all of the team are 100% behind that. And I’ve seen them in the last 12 months just grow exponentially, but with a laser sharp focus. So in the past, the visionary would be and Stanley beautiful person, you know, but he’s a true visionary who has got all these crazy ideas. And so he wanted to get there, but there wasn’t that laser sharp focus. Now they’ve got that laser sharp focus, the team is behind them. They’re holding each other accountable. And I’ll tell you what, when you when you meet with them, you see that they’ve knocked those things out of the park. It’s just a great feeling, isn’t it?
Scott Rusnak 14:03
Well, I love the fact you’ve said cool shit. I’ve got some clients, where have we hit this? Why don’t we rent a private jet and fly to Tahoe and RON are annual. And then they say, hey, rustaq er coach, and we hit this in three years. Don’t do the cold plunge with us and jump in this. What is it? Plus two, three Celsius water. So it’s adding Fahrenheit 3840 I’ll do it. So call out to one of my most recent team and we landed in Lake Tahoe at Lake Tahoe had a great session. And that okay, Ross snack, it’s time to jump in the water. It was just such an exhilarating moment with that team. No, they didn’t have 6 billion followers. That sounds pretty cool. But they hit that three year picture. And then they reset again. And they’ve got an incredibly audacious goal for the next time, which I don’t think is good for the podcast. We can talk about it offline, but it’s pretty cool what they’re trying to do. Oh, absolutely,
Debra Chantry-Taylor 15:00
Yeah. And I saw the picture of you in the plane so that were really kind of mad motivated, inspired me as well. I want to push my teams to actually really have, have exciting annual planning sessions and have those kinds of rewards when you achieve because, you know, it’s all about celebrating the wins, celebrating the successes, and then using that to propel yourself forward, isn’t it?
Scott Rusnak 15:20
Yeah, when I start with teams in the journey, I asked them to envision what success looks like in one in three years. And then I also say to them in this journey, would you rather be celebrating this achievement, with an area with amazing vistas and opportunities to get off site jealous as a team. And I’m not calling out any discount hotels or any other kind of conference and meeting rooms, because I’ve done sessions in there. But when teams can really come together in an amazing location and do something uniquely different, like Mark wrote his team, we went Scott doing in the mountains behind Durango, Colorado, the team was fired up, they thought it was amazing, we had some great conversations. And then we returned to the session room, the next day, we were on fire. And we really could push through any kind of issue or anything, because we are a team. We’ve done some really cool things together.
Debra Chantry-Taylor 16:18
As it has said that it’s very inspiring seeing that happening. And it’s also certainly for me, I love I love seeing it with my teams as well. So I’m really interested in that. And I asked this question a lot, because some people think, well, you know, EOS and designing your life and putting in frameworks and routines and all this. Surely that’s like hugely restrictive and and what will it do to our creativity? And how can we possibly have fun with that? What do you say if somebody asks that? See,
Scott Rusnak 16:42
Great, give any carpenter, a toolbox, and you can build any building you want. With UX aos, we’ve got this amazing toolbox. And I say that’s 20% of the equation. The other 80%, in my mind is an infinite game, if you got 20 tools. Let’s look at it this way. If you have six strings on my guitar, you have infinite possibilities for songs. So with those 20 tools within our toolbox, you’ve got infinite possibilities for any kind of business you want. And, gosh, I’ve helped people who launch missiles and then sky deep sea fishing, landscaping, architecture, dental companies, home builders, you name it, the tools can fit in any entrepreneurial situation.
Debra Chantry-Taylor 17:27
I love that analogy, partly because I am a musician, I love music, but it’s absolutely right. It you know, it really is. It’s just the tools. It’s the framework, it’s the model, we don’t go in there and tell them what to do. We don’t go in and tell them how to run their business, we actually enable them to use those six strings, 20 tools to actually create a masterful piece of music and that piece of music can be it could be rocket could be classical, it could be you know, that’s a really great analogy for businesses that actually, businesses come in many, many shapes and forms, but it’s just about having the right tools to create that music.
Scott Rusnak 17:57
I asked if you’re creating that. Music Don’t involve me as the lead singer, because I can’t sing a note. But I can coach you.
Debra Chantry-Taylor 18:08
That’s brilliant. Okay, and so I know that your book is not just about business, right? Because we’re both passionate about creating a better business, so you can actually have a better life. And I have to say that I’ve really embraced the whole EMS live thing this year, I’ve planned out my entire year, I’ve got four weeks planned. Over in Europe, I’ve got several long weekends, we’ve just booked at Easter holiday for about a week and a half. And I’ve worked out where I’m going to travel to what I’m going to focus on what keynotes I’m going to be doing and making sure I’ve got lots of time around that. So I’m not quite so stressed this year. Because I think last year, I perhaps tried to do a little bit too much and got very stressed out with it all. And I like to teach that to the to the clients that I work with too. It’s like business should be I mean, I love business. So don’t get me wrong, I could work 24/7 doing business, I’d be really, really happy. But that’s not what life is all about. So I like to talk to him about how do you actually create the best business so that you can then have time to do the other things that you’re really passionate about. So your book is also about that, right? It’s about creating that not just the business, but the life. You were the one that taught me to get a great big, you know, walk calendar and book out my year and make sure that I’m doing that I’ve been doing it now for three years, which has been awesome. And what are the tips and tools for people that you talk about in the book to help them with that?
Scott Rusnak 19:22
Let’s go back about 35 minutes earlier to when you and I checked in. Like Scott, how are you doing? I’m like, Well, its annual planning season. There’s a lot coming at it. There’s a lot of sessions. But the thing that I know is that in three weeks, I’ll be on a plane I’ll be going to Cambodia and Vietnam with my wonderful wife riding our bikes having a great time. So what I do is I start with that goal in mind every year. I plan out my 12 months by putting in vacations and time with people in my inner circle and I map that out. I know what I’m doing on February the sixth, I know what I’m doing on April the 11th, with family, June 14, with family, September, etc. So I start there with the most important people in my life. And then I start to put in client engagements and other things. But you got to start with your family and those you love first.
Debra Chantry-Taylor 20:17
The I know that you’ve got this whole concept and more, it’s cool, but it’s that number. Is it the visit? Which number is it? What’s it called? Yeah, well, you got that you’ve got your your close people, then the not so close people in the much wider circle, what is the number there’s a name for that number isn’t that you got me,
Scott Rusnak 20:30
Got me sweating here, Debra. I’m all excited about it. I went to a talk when I was in UK about 15 years ago, and the talk was put on by an anthropologist, his name is Robin Dunbar and Robin Dunbar came up, came up this number, it’s now called Dunbar’s number. And I’ll try to do this quickly. He said human beings have only a certain amount of incredible connections they can have in their life. And they came up with this number called 515 150. We have about five to six amazing connections with people that might be your wife, your kids, your mom, your mentor, that’s me, I’ve got five that know you better than you know yourself, they know your values, they can poke you in the nose, they can help you. And you can be vulnerable enough to take their advice and really love being with them. Then that next group is the folks you’re going to talk to maybe every two or three weeks, you might go on vacations with them, you love to be with them. And then the same kind of folks, you could call into the morning, say, I need some help you love them, they love you, then the next group, and he says it’s no bigger than 150. And he proved it by looking at medieval times. And going into ancient times saying when groups got bigger than 150, you couldn’t have those meaningful connections, there’s an increase of crime and other terrible’s activities would happen in these communities. And he’s proven it through science, and there’s lots of different ways to look at it. And when I got really straight on Dunbar’s number, I realized I’ve got five, I’ve got 18 In the next circle, and then I’ve got 38. And I beg the listeners to take a little bit of a piece of paper. And funny enough, I was looking at mine again today thinking are the right people in there. Those people get me to they want to be with me Do they have the capacity, and do they understand my core values. So it’s a really big tool in my life that I use. And it allows me to really spend time with the most important people. I
Debra Chantry-Taylor 22:35
love the ease that people analyzer and like always stuff to actually do that with your friends and family too. And it’s really important because I think I’ve learned this too, is that just because people are your family, it doesn’t mean that they necessarily share the same core values have the same, you know, want to be spending time with them may not necessarily be the best use of your time in terms of they might be quite different to you. And you could actually be rubbed up the wrong way by them. So just because you have a blood relative just because your friend has been your friend, since you are back at, you know, primary school together does not mean they’re the people that necessarily are the people you want around you in today’s world. So looking at that and kind of going, who are the people that are most important to me, and being really clear about that. It just helps life be easier, and I suppose more enjoyable.
Scott Rusnak 23:18
Well, there might be some family listening to this podcast. And I think I’ve told some of them that, hey, look, I don’t think we’re aligned. I still love you, you’re a great person. But I don’t think it’s going to give either one of us a lot of joy for going on annual vacations together. I’ll see you at the next wedding, I’ll see you time to time. And I’m just not going to design my life around those people. But don’t get me and I don’t get them. And it’s not like I’m being selfish, I call it self care, we got to take care of ourselves first. And
Debra Chantry-Taylor 23:51
Of course, that applies exactly in business as well. Sometimes you have to, you know, let people go or you need to or people need to move on it. And it’s tough because you know that they’re no longer the right person for the business. But you’ve known them for a long, long time. But you’re what I think really struck a chord with me there is that actually, both of you will be happier if you actually move on. Because, yeah, it’s about it’s actually about creating, we also recreating that their best life for everybody. And if you’re if you’re not, if you don’t think they’re the right person, chances are they’re not feeling right either. So they’re going to go and they’re going to find somewhere else where they absolutely fit in the round peg in the round hole and they blossom in that particular role. So it’s kinda to actually let them go and do that than it is to keep them.
Scott Rusnak 24:32
Wow, didn’t the cure or someone write a song about that kind of kindness? It’s important.
Debra Chantry-Taylor 24:39
Yeah, that’s probably a big part of the cure. Yeah, absolutely. Okay, so we’ve got the for the business. We’ve got the EOS tools EOS framework, you know, the 20 tools in the toolkit the BTO people analyzer. In our personal life, it’s about being really clear about who we want to spend time with and how we’re going to do that and actually putting that out. I know a lot of people Listening, you know, we’ll run midsize businesses, some between 20 and two 300 staff. And they’re saying this is easy for you, Debra and Scott, because you know, you’re an individual consultant, you might have a few people helping you, but it’s really just you in the business. So you can plan that you can take these weeks off on holiday. I can’t do that, because I’ve got 200. Staff, I have to look after all, what do you say to that?
Scott Rusnak 25:20
I’d say, you’re looking at it the wrong way. Much like these glasses allow me to see you better. I need them to think about a different lens, they’re going to put in their mind. And the mindset that they’ve got to occupies gotta be a growth mindset going, who’s going to take care of these things, and so many business owners and shout out to Dan Sullivan, again, don’t think about how you’re going to do it, think about who’s going to help you get there. So we set up that delegate now have a checklist, we’ve set up the accountability chart, let those people take care of it. And you’ve got to let go of the vine. And I tell all of my clients, they’ve got to take at least seven days at minimum every quarter, and just walk away from the business, it might not be consecutive. But you got to step away and see what happens. Let your mind clear, because when you come back, you’re going to be that much more fascinated, people are going to be revived. And you’re going to see how great your staff is, and your business will probably go on a nice trajectory.
Debra Chantry-Taylor 26:19
It is true, isn’t it because sometimes when you’re so busy kind of being in the business, your lens can get let’s call it a bit blurry, a bit foggy. And so you’re not seeing it as clearly as and then of course, every little thing will then irritate you or annoy you. And you can find yourself being triggered by some of the most ridiculous things. But taking that time out allowing Why was said a glass of water with a sandal I was Sanderson at the bottom like that glasses to clear will just give you a very, very different way of looking at things
Scott Rusnak 26:45
ever, I’m gonna go to a skiing analogy. Cross country skiing away, you’re going so hard, you’re breathing really hard, and you stop, you’ve been going so hard that your glasses are fogged. And you got to take them off, you got to take a break to realize where you are and what’s going on. So many business owners, they’re just working so hard their glasses are fogged, they’re going straight ahead. And then I’ll take it take time to look around and see what’s really going on. So I beg of everyone to listen to this podcast and you don’t get anything out of it. Take off your glasses, take a break, put a different lens on and see where you’re at, because you’re gonna get so much more clarity.
Debra Chantry-Taylor 27:24
Again, great advice there I was thinking about some I actually just took three weeks off to go to Bali myself. And I have to say I took no screens with me, I did have a phone, but I didn’t really check the phone too often. It was just so wonderful to be away from all of that and actually take some time out. And that’s when I got me back into okay, what is this unit and look like what is important for me? How do I actually plan that is really, really helpful. But it’s difficult because sometimes you feel like you’re on that hamster wheel. So if you feel like you’re stuck, and you can’t get off that hamster wheel, where do you start?
Scott Rusnak 27:57
Oh, what I’d like to do in the My book is not the recipe to have, you know, the perfect life. But if anyone would like a free copy of the book, just reach out to me on my website, I’m just going to send them the PDF. I’ve got tired of Amazon and I don’t want to get rich by selling a book for $19.99. I want to help people. So there’s two places to start, I’d be thrilled to help them through the book. The second place, I would say to start would be to start listening to your podcast. And Debra, I’m not just saying that because I’m a guest on your cast. There’s some incredible material that you offer. You give it all the way. You’re one of my favorite people within the US community. So I’d say go to you first. And if they want a free book, I’d be thrilled to give it to them as well.
Debra Chantry-Taylor 28:45
That is absolutely wonderful. Okay, so the URL for that book. Can you just give that to me, please?
Scott Rusnak 28:51
Gosh,
Debra Chantry-Taylor 28:54
It’s got Russ snapdocs. Yeah.
Scott Rusnak 28:55
That’s what I was trying to think of the Amazon details. If they just go to my website and send something a contact form. I’ll make sure that even if they’re in New Zealand, gosh, I love New Zealand, we’ll make sure we get the book in their hands. If they send me an email, I’ll get them the PDF version. Perfect. Okay,
Debra Chantry-Taylor 29:13
Cool. Um, I always ask you to share three top tips and you’ve already given us so much value, but I really want to kind of nail this down. Part of my reason for doing this podcast is does he share those stories and have people understanding what’s going on? But also, what can I do and take away with me so I can make a difference from from now? What would be your three top tips or tools? For people listening?
Scott Rusnak 29:36
I think the first is a mindset tip. And if they can look at life as an infinite game, and this game can be designed with their version of success in mind. They’re going to be that much further ahead. It’s not your teachers version, your mother’s version, your dog’s version. It’s your version. You gotta own it. The next one is maybe a little too soulful, philosophical for some. But I learned this from a good friend and client, his name is Greg banner. And he said, Scott, you got a mandate to influence as a coach. And I’ve got a mandate influence as a leader. So as a leader, you’ve got a mandate to influence doesn’t mean you need to sorry, Mr. Putin, you don’t have to be a type of autocratic leader that says, here’s what we’ve got to do. You’ve got a mandate to help people to influence others around you. And I think the last part is something that is near and dear to my soul, is us that people analyzer on yourself, checkup from the neck up each and every morning. And our core values are quite simple. I won’t list them all on board when they go, but are you humbly confident? are doing what you say? Are you doing the right thing? And are you for me? Are you living with purpose, so really checkup from the neck up every morning, before you step out of bed, and I think if you do that, and have a little bit of gratitude for where you’ve landed, it’s going to be a heck of a lot better day.
Debra Chantry-Taylor 31:12
That’s great. Okay, so the mindsets are made sure that you’re looking at life as an infinite game, and it’s your infinite game owner, you know, what do you want to knock does everybody else want, you have got that mandate to influence as a leader, use it to actually help your people and lead and then use that people analyzer on yourself to checkup from the neck up every morning, whilst you’d I should do a gratitude journal, I journal every morning, and I’m going to add that to my little list of things that I might do as well as check in and make sure I’m, I’m living the way that I want to be living. Love it. Scott, pleasure. As always, I can’t wait to see you in person soon. But in the meantime, thank you so much for taking the time. I know you’re busy. I really, really appreciate it. I hope you have an amazing trip in Vietnam and Cambodia. And I look forward to hearing all about it when we get back.
Scott Rusnak 31:57
Debra, it’s always an honor. And you are definitely one of my favorite coaches in this community. And if you’re listening to this and you haven’t spoken with Debra, I urge you to have a conversation with her.
Debra Chantry-Taylor 32:09
That is really very kind. I really appreciate that. Thank you. Thanks, Scott.
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Debra Chantry-Taylor
Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner
#betterbusinessbetterlife #entrepreneur #leadership #eosimplementer #professionaleosimplementer #entrepreneurialbusinesscoach
Certified EOS Implementer New Zealand
Certified EOS Implementer Australia
Certified EOS Implementer UK
Certified EOS Implementer NZ
