Why did Froth Technologies choose Ventell for their Business Coaching?

Froth Technologies recently took part in the MYOB Head Start for Start Ups competition, getting into the top 5 and presenting their idea to a panel of judges.

Who started Froth Technologies?

Froth Technologies is made up of two awesome guys, Simon and Ryan, who noticed a gap in the market when it came to yeast for brewing beers in New Zealand. Before them, there was… no one! Before Froth Technologies, New Zealand beer brewers were forced to buy their yeast from overseas. Which, due to its need for refrigeration, was a costly thing, and not great for the planet either.

Froth Technologies | Business Coaching Clients of Ventell

Why did they come to Ventell for Business Coaching?

Froth Technologies, despite being based in Wellington, chose Debra Chantry in Auckland as their business coach for two primary reasons.

  1. Debra has a lot of experience with both startups and established businesses.
  2. Debra has a food technology background – making it an ideal choice for someone in the food industry.

When choosing a business coach, it is important to take a page from Froth’s book and pick one that has experience in your field, or has the same philosophies and mindset as you do.

Froth Technologies 2 | Business Coaching Clients of Ventell

Froth placed within the top five contestants within the MYOB head start for startup awards but unfortunately fell short on the top spot. Out of 280 entries, Froth’s idea managed to standout allowing them to attend the MYOB awards to pitch their idea to a panel of judges. Simon and Ryan started their pitch off with a bang, with a great, interactive pitch that had the whole crowd laughing, applauding and enjoying the journey they were taken on when learning about their idea. They even sipped some of their own beer crafted with their yeast throughout the pitch.

“The next steps for Froth involves finding a site that will house the larger tanks and equipment we’ve just ordered on the back of our successful PledgeMe campaign. We’re also starting an R&D project next month where we’ll be working to unlock the flavours of Aotearoa by isolating previously undiscovered strains of yeast.”

Forth started with Debra over 12 months ago and came to her because of her background in food technology and startups, she was recommended by MYOB to help the guys at Froth really kick start their idea and help them really push their idea to the next level.

Once finishing their MYOB head start for start-ups journey, Ryan stated that “ We are stoked to have the opportunity to pitch in the finals, and loved the opportunity to level-up our pitching skills, tell the audience and the judges about Froth, and receive really wholesome feedback” as well as talking about the event and attendees “It was great to be surrounded by (and competing against) a cohort of such exciting, impactful new business ventures.”

Ventell is a business coaching service that helps entrepreneurs and business owners a like rediscover their passion for their business as well as make it grow. People like Simon and Ryan choose Ventell due to Debra and her team of coaches and their vast knowledge of a range of industries, including their own. These coaches help business owners and entrepreneurs on their business to help them in ways only coaches can, by looking at the business from a different perspective, offering advice, guidelines and forms of feedback that help boost any business to its next level.

If you are ready to scale up your business, Call us on 0800 332 007 or get in contact today.

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