“James has assisted Ascot Angiography over several years, providing varying levels of marketing support including branding and website development as well as our annual Cardiology Symposium. We have appreciated James’s expertise, enthusiasm and flexibility in his approach. We regard James as a member of our team – he is a great resource for our business and we enjoy working with him.”
James Smith
Founder and Director of Xennial
I founded Xennial in Auckland in 2018, to help businesses build their marketing capabilities from the ground up. Rooted in strategy, the Xennial approach figures out the destination first – then creates the map to get there.
BOOK A CALL https://xennial.co.nz/contact/
Specialty
- Strategic Marketing
- Brand Strategy
- Marketing Planning
- Implementation Oversight
- Performance Measurement
About Me
After graduating from the Otago University in 2002, co-majoring in Business Management and Marketing, I jumped into the corporate marketing world with both feet. For the next 10 years I worked in some of the most high-profile companies in New Zealand and the world – including Fairfax Media, The Royal Bank of Scotland, Mercury Energy and Panasonic.
Keen to work more closely with business-owners, I left my corporate career to run my own marketing franchise. I spent six years bringing outsourced marketing solutions to a wide range of clients. But after seeing so many businesses miss out on improving and developing their internal marketing capabilities, I had an idea.
That idea became Xennial.
I founded Xennial in Auckland in 2018, to help businesses build their marketing capabilities from the ground up. Rooted in strategy, the Xennial approach figures out the destination first – then creates the map to get there.
Today, Xennial is helping clients across the country make their marketing fly. I work one-on-one with businesses and their marketing teams. Taking an in-depth look at where their marketing is today, and where it needs to be – not just tomorrow, but well into the future.
All Business Action Partners Share These Core Values
Testimonials
Money Matters
“I have worked with James for many years. He offers wise guidance drawn from an exceptional depth of thinking and insight. He is pragmatic and professional and adds tremendous value.”
Nautech Electronics
“A chance conversation with James at a business meeting resulted in him coming in and doing a review of our Marketing and Brand Strategy. James was thorough in his review and came back with an easily read and comprehensive report of our current situation and what he recommended. As a result, we are undergoing an exciting full rebrand, something we should have done a long time ago. James is great to work with, he explains his recommendations well at both tactical and strategic levels, and is working with us to achieve our goals. We absolutely recommend James and his company Xennial to anyone wanting advice on marketing, and support in moving their company forward.”
Venerdi
“James is awesome! We had marketing ambition and internal talent but we lacked experience and strategy. James took the time to learn our company workings and resources and worked with us to create a marketing plan. It’s like he works inside our company. He holds us to plan, mentors our internal talent, delegates some tasks and completes others, all the while opening our eyes to possibilities. He has brought real strength and clarity to Venerdi’s marketing and continues to build our competency along the way.”
My Blog Posts
