Better Business, Better Life – Issue 61

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As we head into another week, I take great pleasure in sharing my curated articles, tips & tools in a short read that will hopefully give you a few ‘aha’ moments as well as some laughter or joy. Most of all I hope it gives you pragmatic inspiration & helps you on your journey to doing what you love, with people you love, making a huge difference, being compensated appropriately with time to pursue other passions – #TheEOSLife.

Here’s this week’s business tip, life hack & find of the week… Some of them are original, most are things I have come across in my weekly pursuit of self-improvement & living a better life, through creating a better business. And don’t forget the inspirational quote, which you can download as a wallpaper or lock screen for your phone.

As always, if you find great things that you’d like to share then feel free to email me for inclusion in one of my weekly newsletters. I’m always looking for new & exciting things to share each week. And if you think someone else would like to receive the newsletter in their inbox, directly from my inbox (no newsletter apps used here!) then please let me know –


Picking the right apple

Sara Stern is a Certified EOS Implementer who specialises in family business. She is one of my US colleagues / friends & I love the stuff that she puts out to help family businesses. One thing she has noticed time & time again is that family businesses spend huge amounts of time & resources to write job descriptions.

I’m certain it’s not just family-owned businesses who have the same problem. As business owners, we know that it is absolutely essential to have the right people in the right seats.

One bad apple can rot your business like no other & if this is not addressed, the right people – the employees you adore, will be the ones to leave.

So I can understand why so much time, care & resources are poured into making these job descriptions perfect. And it gives us a golden opportunity to streamline & improve on this essential process.

How can we use EOS tools to make it less painful for everyone involved while also ensuring quality & accuracy?

Sara wrote this article about how she approaches it & provides the exact template she works off.

It makes the process of picking the right apple much smoother – possibly even generate some excitement for a new superstar in the team!

Read the article to get the full job description template:

She’s also been a guest on my podcast, Better Business, Better Life. Sara is on a quest to help owners get what they want from their family business & build lasting legacies.

Her episode is full of fantastic tips from her experience working with hundreds of family businesses:


Win-win isn’t actually a win!

My trip to Whangarei was perfect to catch up on some reading – well, listening. I listened to the audiobook of The Go-Giver on the way up & The Go-Giver Marriage on the drive back down.

It’s been on my ‘to-read ‘list for a while after Vijay, a fellow EOS Implementer & good friend, mentioned the book in one of his LinkedIn posts.

You definitely need to read The Go-Giver first – it introduces the central concept that the rest of the series delves into. There’s also The Go-Giver Leader, The Go-Giver Influencer, Go-Givers Sell More & The Go-Giver Marriage.

The Go-Giver is a story about Joe, who is a real go-getter – but the harder he works, the further he seems to get from his goals.

He discovers the 5 laws of Stratospheric Success & the core idea is shifting the focus from getting to giving—putting others’ interests first and continually adding value to their lives. This is what ultimately leads to unexpected returns.

It’s like the EOS way of ‘Help First.’ To be clear though, both the EOS help first & the Go-Giver’s ‘give and you shall receive’ should not be actioned with the expectation of getting something back.

It’s truly about wanting to help & if you do end up getting something out of it, then that’s an added bonus – not a requirement.

Another key point I agreed with is that win-win isn’t actually a good outcome for either party. In order to achieve this ‘win-win’ you are both compromising in some way. The best outcome is helping each other to get exactly what they want, not forcing each other to settle for not-quite-right.

I loved both books & it’s a great reminder that in order to receive, you must be open to giving!

Find the books here:


The one to rule them all

Do you have one simple, go-to place for people to find your content? I’m sure you have a website, but does it truly encapsulate all of your work, not just your business?

One of my favourite sessions at the quarterly Business Blueprint conference I attended was ‘Timely Tech.’ I’m a massive tech geek and love finding new & interesting tools to try out!

And while it is really fun to play around with, ultimately it’s always about finding better, smarter ways of working that improves client experience or saves valuable time.

The latest find is – it’s definitely not the only platform out there & I’ve used others before but I found this one easy to use.

It’s simple & fuss-free to set up with a whole bunch of free templates to choose from, which is fantastic for time-poor business owners like myself. The designs have been optimised for clicks & they pride themselves on lightning loading speed. It also has the analytics & visitor stats you need while maintaining the privacy of your visitors.

And you know how much I love a guarantee. has one – it’s free forever!

If you don’t have something like this set up I highly recommend trying out It can be for your personal brand like your guest features, blog articles & other content you’ve produced as well as your business services or products.

It’s so handy having my newsletter, podcast, free ebook & resources, webinars and a way to contact me, all in the same place. My clients are all busy entrepreneurs so having one landing page that rapidly directs you to the right resource for you is essential!

It means on my LinkedIn profile I can have one website link that links to everything I do – same on my email signature.

This is how it looks like all set up:

You can find out more about them here:


“Your true worth is determined by how much more you give in value than you take in payment.”

– The Go-Giver by Bob Burg & John David Mann

You can download this wallpaper or lock screen for your phone.


​If you’d like to learn more about any of these tools or would like to find out how I can help you achieve a better life through creating a better business, then book a free Discovery Call with me.

We’ll talk about what you want to get from your business & your life & come up with a plan to do that!

Debra Chantry-Taylor

Certified EOS Implementer | Accredited Family Business Advisor |  Entrepreneurial Leadership & Business Coach | Speaker & Workshop Facilitator