Better Business, Better Life – Issue 115

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I came across EOS when they launched in New Zealand using my event centre in Parnell in December 2019.

I remember seeing the booking in our team calendar & being a member of EO (The Entrepreneurs Organisation); I wondered if there was some linkage.

It turns out that the 2 are linked by more than just a similar name. Both organisations are passionate about helping Entrepreneurs achieve their full potential.

I fell in love with what I read in the 2 books, Traction & Get a Grip.

I was hooked on EOS and the framework it offered. Many of the concepts were not new (in fact, I don’t think there’s really anything new in there), but it brought together what I had naturally done when I had run businesses with up to 220 staff and some of the ad-hoc frameworks we had used at The Icehouse, where I worked as an Executive in Residence.

It was such a simple, pragmatic model and tools, and it fit in perfectly with my tagline, “The Brilliance is in the Simplicity.”

So, I spoke with the people who were running the event, and within a couple of weeks, I was signed up to do the training to become a Professional EOS Implementer.

The term Entrepreneur is often misused in New Zealand. It is often used to describe people who set up start-up businesses. Not that they are not entrepreneurs, but there is a broader definition. Google’s English / Oxford Dictionary defines it as:

“A person who sets up a business or businesses, taking on financial risks in the hope of profit.”

So, this is any business owner & in the case of the people that EOS Implementers work with, it’s usually a larger, more established business rather than a start-up.

EOS is an operational framework for scaling up a business, but it is designed for teams that have already proven that there is a market for their business.

People come to use EOS for one of two reasons: they grow so fast that the wheels fall off, or they feel stuck or have hit a ceiling.

I have always loved the EOS framework from the moment I saw it, but the biggest thing that struck me was the idea of two distinct roles in a growing business: the Visionary and the Integrator.

In this newsletter, I really want to explore this more.


Visionary vs. Integrator

At the beginning of starting a business, we do it all. Then, as the business grows, we hire people to take over the main functions of the business, and they build their own teams. As the owner, we continue to try to be the Visionary while also trying to lead, manage, and hold this leadership team accountable.

Yet the 2 roles require quite different characteristics, and it’s unusual to find someone who can easily do both.

We often do in the beginning, but true Visionaries have a natural tendency not to enjoy the day-to-day, the difficult conversations, and holding people accountable

Their skills are around the big picture thinking & solving complex problems, disrupting their industry and pushing the boundaries. This is usually at odds with what is required to keep the business focused, to enable it to achieve its Vision.

“When a company is growing, the Visionary entrepreneur can start to feel swamped with the overwhelming workload, and their momentum begins to sputter and stall. Every great Visionary hits this threshold.”

This is a quote from the first article that I share below about Visionaries and integrators and the magic or rocket fuel that they create when you get these roles and relationships right.

When you understand the 2 roles and the relationship between these 2 key people, you’ll understand that together, they can create real magic.

But what happens in real life? Is it easy to get this right?

Sadly, not always.

This relationship is very much like a marriage. You have to find someone who shares the same values but also complements your weaknesses with their strengths.

The relationship should have natural tension, and both parties should be able to have robust and heated discussions, with the greater good in mind.

What do I see in the companies that I work with?

Here are 3 common issues that I have observed:

Not Letting Go

Sometimes, the Visionary isn’t prepared to let go fully.

They won’t give the full reins to the Integrator. This leads to confusion in the business and can lead to what we call end runs, when an employee goes around a manager to complain or get a better/different answer to his or her problem.

If the Integrator does not have full accountability to Lead, Manage & hold the team Accountable, then you will find people using their time with the Visionary to get what they want.

The best way to overcome this is to find the right Integrator that you fully trust so that you can let go.

Allow them to free you up to do the things that add true value to the business. You might enjoy the business more & you’ll have time to pursue other passions!

The Integrator is not strong enough for the Visionary

Some Visionaries (here’s looking at me!) can be quite strong in their opinions & their views on how things should be done.

The worst thing we can do is pick someone who is a ‘Yes’ person.

It’s important that we have someone to challenge us & balance our Visionary tendencies.

We are fast-thinking, fast-acting & may have a million different ideas at any time.

We may have one or two brilliant ideas that may change the world, but they’re usually accompanied by many more that aren’t that brilliant.

An Integrator’s role is to ensure that these ideas are ‘filtered’ before they reach the Leadership Team so that no effort is wasted & we all remain laser-sharp & focused on the end goal.

So, pick an Integrator who can match you in terms of strength.

Thinking an Integrator is a full-time role

Many businesses think of the Integrator as the COO, and so they think that this role needs to be full-time.

The reality is that EOS gives the Visionary & Leadership team shared accountability for delivering on the business plan.

The plan is written with the whole Leadership Team, and everyone has their Responsibilities, their scorecard for BAU, and their rocks for moving the business forward. The Level 10 Meetings help us with discipline and accountability to execute this each day.

So, the role of the Integrator is to integrate this EOS framework into the business.

This involves holding the team accountable for executing this plan, removing obstacles and barriers, working on special projects, running the level 10 Leadership Team Meeting, and ensuring that they keep the Visionary at bay and remain on the same page.

Unless there are significant special projects, then in reality, this can be a one-day-a-week role. With a number of special projects, it could be two days per week, but it’s rarely a full-time role on its own

You can have the Integrator wear another hat in the business, like the Operations or Finance and Administration Accountability. Sometimes, they may even hold the Sales and Marketing Accountability, but this is less common.

Or you can engage with a Fractional Integrator who only works in your business for one or two days per week and may also work with one or two other companies.

This is the ideal situation when you are starting & don’t need them to wear another hat.

If I’ve piqued your interest & you want to see where your natural tendencies lie, then please do take the Rocket Fuel test. Be sure to answer each question about what you love doing rather than what you ‘can’ do. Click here.

If you’d like to find out more about Fractional Integrators, please reply to this message and let’s have a chat. We may be able to help you.


This section gives you quick access to 9 links - to articles, blogs, podcasts & stuff that will help you to create a better business & lead a better life.

Better Business Articles

Business Action

Key Visionaries & Integrators in Company Success

Understanding the necessity of visionaries and integrators.

Business Action

Partners in Leadership: Visionary & Integrator

Discover the transformative power of business partnerships.

Business Action

Visionary and Integrator: Dynamic Duo Explained

Unveiling the powerful duo driving business success.

Podcasts to Listen to

Business Action

Mastering Business Acquisition and Growth

Expert tips for business expansion.

Business Action

Unleashing Success: Shaun Hayes' Insights

Unveil secrets to personal growth.

Business Action

EOS Unveiled: From Chaos to Clarity

EOS Unveiled: From Chaos to Clarity

Better Life Articles

Business Action

6 Words: Willpower to Success

Transform Challenges to Fulfilment

Business Action

Discovering Your True Self

Unveil inner truths for personal growth.

Business Action

The Power of Morning Walks

Start your day on the right foot.


In this section, I will be introducing the team & our Trusted Partners.

This week, I’m thrilled to introduce you to Sophia Biason, who has joined Business Action as part of the team as my Virtual Executive Assistant.

At just 25 years old, she brings a wealth of experience from her time in BPOs and is adept at handling queries via email, chat, or phone calls.

Sophia is helping with all sorts of things – keeping me & my calendar in line, as well as helping with many of our special projects, especially in sales & marketing.

As she becomes more settled into her role, she will also take over many of our client service tasks so that we can get better at catering, communications & the like. I can’t wait for this!

You can contact Sophia at

Business Action

How do you help people?

As a virtual assistant, I aim to make life easier for users by providing quick help and valuable support in their daily routines. Whether it’s finding information fast, keeping tasks organised, or offering timely reminders, I’m here to assist.

Why did you get into what you are doing?

I entered this field through a rather serendipitous turn of events. My boyfriend, who happens to be friends with my boss, casually mentioned my availability for a job opportunity. It all happened so quickly and unexpectedly – one moment, my boyfriend asked if there were any openings, and the next, I found myself with a job. It’s a quirky and amusing anecdote that led me to where I am today.

What do you love about it?

What I love most about assisting business owners and learning new skills, including AI, is the sense of fulfilment it brings. Being able to provide support and help others achieve their goals while continuously expanding my knowledge base is incredibly rewarding. Plus, delving into AI and other technologies allows me to stay ahead of the curve and explore exciting advancements in the field.

What do you do in your spare time, pursuing other passions?

In my spare time, I enjoy exploring nearby places, taking short trips that offer a change of scenery and fresh air without venturing too far from home. It’s a great way for me to unwind and rejuvenate while experiencing new surroundings and enjoying the beauty of nature close by.

Tell us something that very few people know about you?

One unique quirk about me is that I enjoy mixing matcha and coffee, creating a unique and flavourful beverage that energises me for the day ahead.


Business Action
Active Campaign - Newsletter (2)

I met Nimeesha through a LinkedIn connection.

We met & she shared with me what she & her Mum had achieved. It was impressive.

But they also had their fair share of challenges, which we chatted through.

After our meeting, I decided to buy her product, which I had bought at my local Woolworths store.

It was delicious & now we use it for all sorts of things.

If you enjoy Indian food, then I highly recommend you try it!

Here’s their story…

In 2008, Sobhna found herself locked out of the job market due to her age. She started her own small farmers market business, selling samosa and pakora. Several years later, she added traditional, healthy, and versatile curry pastes, which instantly became best sellers. Her vision is to share her passion for authentic Indian food with everyone.

Her vegan, gluten-free, keto-friendly, low sodium and low carb curry pastes are made using age-old Ayurveda methods, with layers of flavour bursting out in every jar!

Fully cooked out, they can be used to make meals and soups, marinades or as dips. For many years this was a hobby business for Sobhna, until Covid-19 hit and a few Facebook videos led to her going viral – this led to an online store, and two years later being stocked in Woolworths NZ and Farro Fresh

We are here to help you live a better life by creating a better business. We are real-life business owners with years of experience & a strong desire to make a huge difference to the lives of entrepreneurs.

If anything here resonates with you or you would like our help, then please get in contact. Just reply to this newsletter & let us know who you would like to speak to…. Or visit our webpage & contact any of our team from their own pages.

If you know someone who would benefit from reading this, then please forward it onto them. 💖


​If you’d like to learn more about any of these tools or would like to find out how I can help you achieve a better life through creating a better business, then book a free Discovery Call with me.

We’ll talk about what you want to get from your business & your life & come up with a plan to do that!

Debra Chantry-Taylor

Certified EOS Implementer | Accredited Family Business Advisor |  Entrepreneurial Leadership & Business Coach | Speaker & Workshop Facilitator