SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, & Threats. SWOT analysis is a methodological tool designed to help workers and companies optimize performance, maximize potential, manage competition, and minimize risk. SWOT is about making better decisions, both large and small. It can help you determine the efficacy of something as small as introducing a new product or service or something as large as a merger or acquisition. Again, SWOT is a method that, once mastered, can only enhance performance.
Digital Marketing And Business Growth Templates
Frameworks & Useful Things
We have bucket loads of templates and frameworks to help your business grow profitably… And we’re happy to share them 🙂
Click on any of the light blue links below to get full access to any of our recommended templates:
Strategic Plan
This one pager is what we use when we work with Business Coaching clients.
It is perfect for capturing the companies vision & long term goals as well as strategies for the short & long term.
This is one business plan that is not going in a bottom drawer somewhere!
Business Model Canvas
A variation on our one pager that really gets you thinking & a great video to accompany it and explain how to do it!
The Business Model Canvas, is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.
Business Models - Rob Adams
Ever wondered what percentage of your income should be spent on Sales & Marketing, Manufacturing, Cost of goods etc.
Dr. Rob Adams has worked with hundreds of companies and shares what he has learnt about the various industries – Consumer Goods, Manufacturing, Medical & Biotech, Technology & Software and Services.
Strategic Business Plan
This is a more formal business plan that might be used for raising funds either from the bank or from investors.
Non-Disclosure Agreement
A simple NDA for when you want to share information and don’t want it going any further!
Business Model Canvas Poster
Print this Business Model Canvas Poster out nice & big and use it to start thinking about your business & creating a strategic business plan.
- Who are your key partners?
- What are your key activities & key resources?
- What is your value proposition?
- Customer Segments – for whom are you creating value?
- Customer Relationships?
- Channels to market?
- Cost Structure?
- Revenue streams?
PESTLE Analysis
We all know that this can complement our SWOT analysis – but what does it stand for:
- Political
- Economic
- Social
- Technology
- Environmental
- Legal